GTM Growth Marketing Sr Strategy & Operations Analyst

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As a Growth Marketing Sr. Strategy & Operations Analyst you will turn data into actionable insights that improve pipeline generation conversion and marketing efficiency. Youll own visibility into Marketing funnel performance proactively identifying trends risks and opportunities across the lead-to-revenue lifecycle. You will partner closely with Marketing Sales Finance and Analytics to inform strategic decisions optimize go-to-market investments and improve how we measure impact. This role blends analytics strategy and execution with exposure to executive-level decision-making.

This position is an individual contributor role reporting to the Growth Marketing Strategy & Operations Director.

Responsibility

• Own marketing funnel performance and insights

• Monitor and analyze performance across the lead-to-pipeline funnel (volume conversion quality) identifying key drivers of change and surfacing actionable recommendations to improve pipeline outcomes

• Build and maintain scalable data foundations

• Use SQL (Snowflake) to build and refine datasets that power reporting and analysis

• Ensure data accuracy and consistency proactively identifying gaps anomalies and opportunities to improve measurement

• Drive marketing efficiency and ROI analysis

• Analyze marketing spend attribution and pipeline impact to evaluate performance and inform investment decisions

• Partner with stakeholders to improve how we measure and optimize ROI across channels

• Support strategic planning and business rhythms

• Deliver insights and reporting for QBRs annual planning and OKRs

• Contribute to pipeline forecasting target setting and performance narratives used by leadership

• Partner cross-functionally to drive impact

• Collaborate with Sales Marketing Finance and Analytics on high-priority initiatives bringing structure to ambiguous problems and aligning teams around data-driven decisions

• Execute and manage analytical projects

• Own end-to-end delivery of moderately complex analyses and workstreams including scoping stakeholder alignment and translating findings into clear recommendations

• Explore new technological approaches specifically leveraging AI to improve workflows and outcomes where possible

• Apply functional knowledge to deliver both routine and complex tasks independently using AI as a tool to enhance these results

• Recommend improvements to processes or tools based on experience and insights which includes identifying where AI can drive greater efficiency or impact

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.

Basic

• BA/BS degree in a business or quantitative field

• 5 years of experience in Business Intelligence or Marketing Analytics roles

• Experience with SQL with knowledge of relational databases and data warehouses

• Experience managing large datasets

Preferred

• Experience in a SaaS company

• Experience with Tableau Power BI or other analysis tools

• Experience working with senior leaders

• Comfort working in fast paced environments

• High degree of intellectual curiosity

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.

Based on applicable legislation the below details pay ranges in the following locations:

California: $X/hour - $X/hour or $X - $X base salary

Illinois Colorado Massachusetts and Minnesota: $X/hour - $X/hour or $X - $X base salary

Washington Maryland New Jersey and New York (including NYC metro area): $X/hour - $X/hour or $X - $X base salary

Washington DC: $X/hour - $X/hour or $X - $X base salary

Ohio: $X/hour - $X/hour or $X - $X base salary

Canada: CAD $X/hour - CAD $X/hour or CAD $X - CAD $X base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time permanent basis without the need for current or future sponsorship.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .

If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.

Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.

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