Marketing Associate (Content & Socials)

Crimson Education is a global leader in college admissions education technology and student success. With over 1330 Ivy League offers and 2140 to the US Top 15 Crimson is the most successful college admissions consultancy in the world. Over the past decade weve grown from a three-person startup to 500 full-time staff supported by 2500 experts helping students gain admission to top universities including the Ivy League and Oxbridge.

Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors including Tiger Global and Ice House Ventures we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

Rise and BDSA are two specialized programs within Crimson Education designed to support students earlier in their academic journeys.

Crimson Rise is an intensive skills development and profile-building program for students aged 1114 designed to cultivate the abilities and experiences young students need to succeed in high school university and beyond.

Crimson Educations Boarding & Day School Admissions (BDSA) specializes in strategic profile development and admissions support for top US and UK private schools. Since its launch in 2020 BDSA has secured over 160 acceptances to more than 60 leading schools. The program helps students build standout profiles and prepares them to thrive in competitive school environments on the path to university.

This role is ideal for someone early in their career who has a strong eye for design understands what makes content engaging and can bring ideas to life quickly and consistently.

You do not need 5 years of experience. You do need taste initiative attention to detail and a portfolio that shows you can create good content.

What Youll Do

1. Social Media & Content Creation

Youll help own and grow our social presence across Instagram Meta LinkedIn and other relevant channels.

This includes:

• Creating social posts reels carousels short-form videos captions hooks and campaign content

• Developing fresh ideas for parent and student-facing content

• Turning education topics into content that feels clear engaging and visually strong

• Tracking what performs well and improving content based on results

We are not looking for filler content. We are looking for someone who can create posts that parents and students actually stop and pay attention to.

2. Webinar Decks & Visual Campaign Assets

Webinars are a core part of our marketing engine and this role will support the creation of high-quality visual assets that bring campaigns to life.

This includes:

• Creating and polishing webinar slide decks

• Supporting ebook guide flyer landing page and ad asset creation

• Creating simple campaign visuals in Canva or similar tools

• Adapting content for different markets and audiences

• Making sure assets are clear polished on-brand and easy to understand

You should enjoy making information look good. A big part of this role is taking raw ideas and turning them into content people actually want to read watch or attend.

3. Campaign & Community Support

Youll support marketing campaigns across Rise and BDSA especially where content social and community engagement come together.

This includes:

• Supporting webinar launches event promotion and campaign rollouts

• Creating content for student stories testimonials case studies and parent-facing education topics

• Helping build community-style content around student growth admissions skills development and early profile building

• Repurposing long-form content into social posts short videos carousels and email/landing page content

• Working with the marketing team strategists designers and performance teams to deliver campaigns on time

Who This Role Is For

This role could be a strong fit if:

• You genuinely enjoy creating content

• You have a strong eye for design layout and visual storytelling

• You understand social media beyond just posting regularly

• You can turn a rough idea into a polished asset quickly

• You like testing hooks formats angles and messaging

• You care about education students self-development or admissions

• You are organized and can manage multiple small projects at once

• You take feedback well and improve quickly

• You are comfortable working remotely and independently

• You do not need to be micromanaged to get things done

You might be a fresh graduate junior marketer content creator social media associate or designer-leaning marketer. We care more about your work quality than your exact years of experience.

Required Skills

• Strong visual eye and good design taste

• Experience creating social media content especially Instagram posts reels carousels or short-form video

• Strong writing skills for captions hooks headlines and short-form copy

• Ability to create polished slide decks and campaign assets

• Comfortable using Canva Google Slides or similar design/content tools

• Strong attention to detail

• Good time management and ability to deliver on deadlines

• Comfortable receiving feedback and making quick revisions

• Strong communication skills in a remote team

Nice to Have

• Experience in education admissions tutoring personal development or student-facing brands

• Experience creating webinar decks ebooks or lead-gen assets

• Basic understanding of paid social email marketing landing pages or campaign funnels

• Experience with TikTok Instagram Reels YouTube Shorts or short-form video editing

• Experience with Webflow Marketo ChatGPT or simple AI content tools

• Understanding of private school boarding school or university admissions audiences

What Well Look At

Please share a portfolio or samples of work such as:

• Social media posts

• Reels or short-form videos

• Carousels

• Slide decks

• Campaign assets

• Landing page content

• Email or ad copy

• Any content project you are proud of

If you do not have a formal portfolio you can share a short sample showing how you would create content for Crimson Rise or BDSA.

Why This Role Is Different

In this role you will not just manage social media.

You will help shape how two growing education brands show up across campaigns webinars social channels and parent-facing content.

Youll get exposure to:

• Global campaigns across the US APAC MENA and beyond

• Education marketing for ambitious families and students

• Social media strategy campaign execution and visual storytelling

• Webinar and event marketing

• Brand-building across early-stage education products

• A fast-moving team that values good ideas strong execution and continuous improvement

Why Crimson

• Flexible working environment you will be empowered to structure how you work

• Option to work from our many locations/remotely around the globe (role dependant) with us!

• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.

• $1000 training budget per year- we love to level up!

• Psychologist on staff

• Radical Candour is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe!

If youre passionate about education and people and looking for a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

Good luck!