Senior Associate, Data Analytics

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media:
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker: A Leading WPP Media Brand Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media content and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster together.

Role Summary and Impact

We are hiring a Senior Associate Data Analytics to play a key role in delivering data-driven insights and advancing analytical capabilities across our client portfolio.

This is a hands-on execution-focused role suited for someone who is strong technically comfortable working with large-scale marketing datasets and motivated to build modern scalable analytics solutions in a fast-paced agency environment.

You will work closely with media strategy and client teams to translate data into actionable insights while contributing to the evolution of our analytics stack across cloud and AI-enabled workflows.

3 best things about the job:

1. A learning environment with mentorship
2. Opportunities to work across local and international client and agency teams
3. Performance driven role with a focus on growing business

Responsibilities of the Role:

Data & Analytics Delivery

• Analyze complex datasets using SQL Power BI DAX and M Query to deliver actionable insights for campaign and business performance
• Build and maintain scalable dashboards and reporting frameworks aligned to client KPIs
• Work with large datasets across paid media ecommerce and digital analytics platforms (e.g. Google Analytics)

Cloud & Data Architecture

• Query and manage datasets in Google Cloud Platform (BigQuery) and/or Azure Cloud data services
• Support development of efficient data models pipelines and transformations in cloud-based environments
• Improve data accessibility and performance through structured data workflows

Cross-functional Collaboration

• Partner with media strategy and client teams to define measurement frameworks and analytics solutions
• Translate data into clear business-relevant insights and narratives for both internal and client stakeholders
• Support delivery of insights for client presentations and performance reviews

Capability Building

• Contribute to the enhancement of analytics frameworks automation and reporting standards
• Stay current on emerging trends in marketing analytics cloud and AI technologies
• Actively support adoption of new tools methodologies and best practices

Required Competencies:

• Bachelors degree in Computer Science Statistics Mathematics Engineering or related field
• 25 years of experience in data analytics BI or marketing analytics roles
• Strong hands-on expertise in SQL Power BI (DAX) Excel and data transformation (M Query)
• Practical experience with cloud data platforms such as:
• Google Cloud Platform (BigQuery)
• Azure Cloud (e.g. Azure SQL Data Factory Synapse)
• Experience working with marketing/media data sources (paid media attribution ecommerce)
• Strong analytical thinking with ability to connect data to business outcomes
• Effective communication skills with the ability to distill complex analysis into actionable insights
• Fluent in Thai and English

Nice to Have

• Exposure to AI / Machine Learning use cases in marketing analytics (e.g. predictive models segmentation optimization)
• Familiarity with agentic AI workflows automation frameworks or AI-assisted analytics (e.g. LLM-enabled querying autonomous reporting)
• Experience with modern data stack tools or workflow orchestration
• Experience working in agency consulting or fast-paced client environments

Why This Role

• Opportunity to work on leading global and regional brands
• Exposure to cutting-edge analytics cloud and AI-driven marketing solutions
• Collaborative environment at the intersection of data media and technology
• Strong pathway to growth within WPPs data and technology ecosystem

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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While we appreciate all applications received only those candidates selected for an interview will be contacted.

Please read our Privacy Noticefor more information on how we process the information you provide.