Marketing Manager

Marketing Manager

POSITION SUMMARY

Dp Derm is seeking a Growth Marketing Manager to lead and execute revenue-driven marketing initiatives across digital DTC and event channels. This is a highly visible on-site role based in our Miami headquarters responsible for owning marketing performance driving customer acquisition and optimizing the full customer journey.

This role goes beyond executionyou will own strategy performance and outcomes. The ideal candidate combines strong analytical thinking with hands-on execution and is highly proficient in modern marketing tools including AI-driven platforms to improve efficiency scale content and drive measurable ROI.

ABOUT THE COMPANY

Dp Derm is the exclusive North American distributor of DermapenWorld known globally for the revolutionary Dermapen 4 microneedling device used in over 5.5 million treatments. We offer a full ecosystem of clinically driven devices and skincare including our advanced Dp Dermaceuticals line with EXO-SKIN EXO-GROW and the MG Collection. Our mission is to empower providers and individuals with the tools education and innovation needed to transform skin health and inspire confidence. Were committed to driving ethical results-based solutions in aesthetics while building a connected and empowered community. Our values are the backbone of our business and guide everything we do. They are: Integrity Innovation Accountability Excellence Empowerment and Service.

OBJECTIVES

• Own and execute the overall marketing strategy across digital DTC and event channels driving measurable revenue growth
• Manage and optimize performance marketing campaigns (Meta Google TikTok etc.) with accountability for ROAS CAC and conversion rates
• Build and improve end-to-end customer journeys including funnels landing pages and lifecycle marketing
• Lead content and influencer strategies to increase brand awareness engagement and revenue impact
• Leverage AI tools and automation to enhance content creation campaign performance and operational efficiency
• Analyze marketing data and performance translating insights into clear actionable improvements
• Manage external vendors freelancers and agency partners to ensure high-quality execution
• Collaborate cross-functionally with Sales and Leadership to align marketing efforts with company growth goals
• Own event marketing strategy and track ROI including lead generation and revenue contribution
• Manage marketing budget and allocate spend based on performance and return on investment

COMPETENCIES

• Strong attention to detail and commitment to accuracy
• Excellent time management and organizational skills
• Ability to prioritize and multitask in a fast-paced environment
• Clear and professional communication skills
• Receptive to feedback and able to implement revisions efficiently
• Strong collaboration and teamwork mindset
• Self-motivated with the ability to work independently
• Adaptable and flexible in response to changing priorities
• Creative thinker with a problem-solving approach

EDUCATION AND EXPERIENCE

• Bachelors degree in Marketing Business Communications or related field
• 46 years of marketing experience with exposure to performance or growth marketing
• Strong understanding of digital marketing channels including paid media email and social
• Experience analyzing data and making performance-driven decisions
• Experience working with platforms such as Shopify Google Analytics CRM systems (HubSpot preferred) and paid media platforms
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment
• Strong communication organization and leadership skills
• Experience in aesthetics beauty wellness or medical devices is a plus
• Must be able to work on-site in our Miami headquarters

COMPENSATION & BENEFITS

• Compensation: $80k - $95k/year
• 10 days PTO
• 10 company-observed holidays
• Healthcare stipend ($300)