Field Marketing Executive (Marketing Execution Specialist)

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

About SAP Concur

SAP Concur an SAP company is the worlds leading provider of integrated travel expense and invoice management solutions. We help organisations simplify everyday business processes gain greater visibility into spending and focus on what matters most. At SAP Concur we believe in innovation with purpose collaboration at scale and empowering our people to make a measurable impact.

This role would particularly suit a field marketing executive from within an agency environment with hands on experience across multiple clients able to bring ideas creativity experienced in AI and posessing an AI mindset.

What youll build

We are seeking a creative commercially minded and data-driven Field Marketing Executive to deliver field marketing programs for our New Business team in the UK and Ireland (UKI) as part of the EMEA SMB organisation. This role is responsible for owning and executing the UKI field marketing strategy translating EMEA SMB priorities and goals into high impact locally relevant programs that drive demand pipeline and customer engagement in the market.

You will work closely with UKI sales and sales development teams and collaborate across regional and global marketing functions to execute integrated marketing initiatives throughout the buyer journey. This role combines strategic ownership with handson execution and clear accountability for performance and results.

What Youll Do

Own Field Marketing Delivery
Deliver the UKI field marketing plan aligned to the go to market strategy objectives and pipeline targets
Translate regional strategy into locally executed high performing campaigns
Develop tailored account and contact engagement programs that improve the buying experience

Partner Closely with Sales
Build trusted relationships with UKI sales and sales development teams to support outbound and pipeline generation activity
Act as the primary point of contact for day-to-day sales led marketing activity and queries
Provide regular updates insights and recommendations to improve sales outcomes

Deliver Integrated Campaigns
Execute multi channel campaigns including events (virtual and in person) direct mail/gifting outreach and sales activated programs
Collaborate with regional and global channel owners to deliver cohesive seamless buyer experiences
Support broader market and global marketing initiatives with strong local activation

Optimise Through Insight
Track analyse and report on performance against campaign objectives
Continuously optimise using performance data testing and market insights
Share actionable insights to influence future strategy planning and investment

What You Bring

Strong analytical ability with a proven track record of using data to improve marketing performance
Experience with platforms such as Salesforce Marketo Reachdesk Demandbase AI/LLMs and Tableau
Hands on experience across field events and sales activated programs
Excellent project management communication and stakeholder management
A proactive action oriented mindset with a strong sense of ownership and accountability
A collaborative team player who builds strong relationships across sales regional and global marketing teams to drive shared outcomes
Comfort working in a fast paced revenue focused environment

Experience & Qualifications
3-5years experience in B2B field marketing or demand generation
Experience working closely with sales and marketing teams and pipeline targets
Experience operating within a regional or global marketing organisation

How Success Is Measured (KPIs)
Success in this role will be measured through both outcomes and execution quality:
Pipeline contribution: Measurable influence on qualified pipeline and revenue
Performance: Engagement conversion and funnel progression metrics
Buyer experience: Increased effectiveness of account level engagement
Partnerships: Adoption satisfaction and impact of sales aligned programs
Optimisation & pace: Testing learning and improving performance
Delivery excellence: Consistent execution against objectives and timelines

Where you belong:

High visibility: Work closely with sales and senior marketing leaders in a strategically important market
Balance of strategy and action: Shape plans execute programs and optimise performance end to end
Global scale local impact: Access world class tools and teams while driving tangible results in the market
Supportive collaborative culture: Work with ambitious curious people who value learning and progress

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability in compliance with applicable federal state and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 452411 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid