Head of Brand, Content, and Digital Marketing

We are looking for a senior marketing leader who is passionate about building brands that truly matternot because they are flashy but because they show up in some of the most important moments in customers lives.

This role is for someone who believes that insurance doesnt have to be boring; that creativity and reliability are not trade-offs; and that even highly regulated industries can deliver powerful human-centered brand experiences when led with courage and clarity.

As the Head of Brand Content and Digital you will lead Manulife Philippines largest and most influential marketing function. You will be accountable for shaping our brand ambition modernizing our content and digital ecosystem and demonstrating that great storytelling customer obsession and commercial impact canand shouldcoexist.

You will operate at the intersection of brand strategy content digital performance and distribution enablement working closely with distribution product analytics and regional teams. Your work will directly influence brand equity customer acquisition and long-term business growth.

Leaders from FMCG telecommunications e-commerce digital platforms media or agency backgrounds are strongly encouraged to applyeven if you have not previously worked in the insurance industry.

Position Responsibilities:

Brand Strategy & Stewardship

• Define and evolve Manulife Philippines brand strategy positioning and narrative in line with global brand ambition and local market truths.

• Act as the country brand owner and decision authority setting a high bar for creative excellence and consistency across all channels.

• Translate brand strategy into integrated highimpact campaigns that drive awareness consideration and preference.

• Monitor brand health metrics and convert insight into decisive action. Accountable for customer insight segmentation and needs-based understanding

• Accountable for campaigns and initiatives effectiveness at a company level. Report ROI brand return and growth contribution to senior leadership.

• Link brand and marketing strategy to overall business strategy and growth priorities and be the voice of brand in cross-functional and senior leadership forums

Content Social & Community Leadership

• Own the endtoend content ecosystemfrom strategy and planning to production distribution governance and optimization including the integration of AIenabled content generation and automation to improve speed scale and consistency.

• Build alwayson content and social programs that are culturally relevant emotionally resonant and customerfirst leveraging technology and analytics to adapt content dynamically across audiences and contexts.

• Champion modular content personalization and testandlearn approaches such as the responsible use of AI to accelerate content variant creation and optimization.

• Ensure content drives both brand storytelling and fullfunnel performance.

Digital & Performance Marketing

• Own the strategic oversight and business outcomes of paid digital and performance marketing across platforms (social display search video) operating through an in-house performance marketing agency responsible for execution while maintaining accountability for quality efficiency and ROI.

• Integrate brand content and performance marketing into one connected systembreaking down traditional silos.

• Partner with analytics teams to institutionalize experimentation optimization and datadriven decisionmaking.

• Collaborate with in-house performance marketing agency to drive media performance governance and innovation.

Distribution & Propositions Marketing

• Lead marketing activation for Manulifes distribution channels translating brand and proposition strategies into compelling tools content and experiences.

• Build strong partnerships with Distribution leaders to ensure alignment adoption and shared success metrics.

• Enable agents and partners to become confident brand ambassadors while ensuring brand and regulatory compliance.

Brand Activations Partnerships & CSR

• Set the strategic direction for brand activations strategic partnerships and sponsorships that meaningfully build brand equity.

• Oversee Corporate Social Responsibility and Impact Agenda initiatives ensuring alignment with brand purpose and community relevance.

• Ensure activations deliver measurable brand and business outcomes supported by disciplined evaluation and learning.

Risk & Regulatory Leadership

• Ownership of brand governance in a regulated environment and proactive leadership in compliance for content digital social and partner marketing.

• Oversight of third-party risk across agencies ambassadors freelancers etc.

People Leadership & Operating Excellence

• Lead coach and develop a highperforming team of senior subject matter experts fostering ownership collaboration and accountability.

• Set priorities ways of working and resource allocation across the Brand Content and Digital organization.

• Own significant marketing budgets agency rosters and vendor relationships with strong governance and commercial discipline.

• Act as a senior marketing leader in the organization influencing at the enterprise level.

Required Qualifications:

• 10 years of progressive marketing experience with strong breadth across brand digital content and campaign leadership. At least 2 years in a senior people leadership role leading multiple senior specialists or managers.

• Experience working in complex matrixed organizations with multiple stakeholders.

• Budget & Vendor Management:Experienced in budget management financial reporting and coordinating with vendors to ensure cost-effective and seamless execution.

• Analytical & Strategic Thinking:Exceptional ability to measure report and optimize campaign performance against KPIs and ROI with a proactive and results-driven mindset.

• Communication & Collaboration:Excellent interpersonal and communication skills to work effectively with internal teams external partners and creative agencies.

• Innovation & Continuous Improvement:Demonstrates initiative creativity and a passion for marketing innovation and strategic communications.

Preferred Qualifications:

• Proven experience in FMCG Telco ecommerce platforms media or creative/digital agencies is highly preferred.

• Insurance experience is a plus but not required.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .