Director, Social Marketing

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.  

This role will be based in New York or San Francisco.

At LinkedIn our Social Creator & Partnerships team is responsible for driving measurable impact across marketing through strategic partnerships creator collaboration and our owned social presence. We operate at the intersection of brand content and distributionbuilding a social engine that drives relevance reach and results.

We are seeking a Director Social Marketing to lead and evolve our global social strategy across both enterprise and consumer audiences. This is a critical leadership role responsible for advancing how social marketing is defined executed and measured at LinkedIn.

This leader will bring deep domain expertise in social marketing strong platform fluency and a proven track record of building modern performance-driven social systems that scale across audiences and business priorities.

Responsibilities

Strategy & Vision

• Define and lead LinkedIns global social marketing strategy across enterprise and consumer audiences
• Translate brand and business priorities into clear differentiated social strategies and programs
• Identify where and how LinkedIn shows up in culture to drive relevance and impact

Platform & Content Leadership

• Build and evolve a platform-native social engine across LinkedIn YouTube TikTok Instagram/Meta Reddit and emerging platforms
• Establish best-in-class approaches to content distribution and community engagement
• Lead the development of always-on and tentpole social moments

Measurement & Performance

• Define and operationalize measurement frameworks that connect social performance to brand and business outcomes
• Use data insights and social intelligence to continuously optimize strategy
• Establish clear success metrics that go beyond engagement to reflect impact

Cross-Functional Leadership

• Partner closely with Paid Media Comms Editorial and Partnerships teams to ensure integrated planning and execution
• Influence upstream planning so social is embedded early in key initiatives

Team Leadership & Operations

• Lead develop and scale a high-performing global team
• Set a high bar for quality clarity and execution across all work
• Build systems and processes that enable speed consistency and innovation

Innovation & Growth

• Drive testing and learning across platforms formats and tools
• Identify and scale new opportunities to expand reach and influence

Qualifications :

Basic Qualifications

Experience & Leadership

• 10 years in social digital or brand marketing
• Leading social strategy at scale across multiple audiences (B2B and B2C preferred)
• Managing and developing high-performing teams

Impact

• Proven track record of driving measurable impact through social marketing

Preferred Qualifications

Domain Expertise

• Deep domain expertise in social marketing with a strong point of view on how platforms creators and communities drive influence
• Strong platform fluency across LinkedIn YouTube TikTok Instagram/Meta Reddit and emerging channels

Measurement & Analytics

• Demonstrated ability to define success beyond engagement including brand lift demand generation and business impact
• Familiarity with social intelligence analytics and measurement frameworks (e.g. attribution MMM or similar approaches)

Builder Mindset

• Building or transforming social programs operating models or teams
• Strong strategic thinking paired with operational execution at scale

Cultural Fluency

• Deep understanding of internet culture and how content travels across platforms

Collaboration

• Demonstrated cross-functional leadership and communication skills

Suggested Skills:

• Operational Rigor
• Stakeholder Management
• Executive Communications
• Leadership including Inclusive Leadership 
• Strategic Partnership and Thinking

Additional Information :

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $179000 to $280000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit  Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However non-disability related requests such as following up on an application will not receive a response.

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No

Employment Type :

Full-time