Marketing Processes Specialist

The Marketing Processes Specialist plays a key role in keeping marketing campaigns lead management and Inside Sales workflows running smoothly within clear scalable processes. Working hands-on with campaign operations and marketing automation this role helps ensure accurate data consistent lead progression and reliable reporting across the full funnel. This position is ideal for someone who enjoys structured detail-oriented work and is eager to build hands-on experience in marketing operations automation and funnel join us:Culture:Join a supportive and inclusive work environment where collaboration respect and open communication are at the core of everything we Compensation:We offer highly competitive compensation and a total rewards package ensuring that your hard work and dedication are recognized and rewarded :We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments :Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry Assistance Programs:We care about you! You and your family will have access to LYRA an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical mental financial and social :A continuous focus on professional development with many opportunities for training & career Focused:We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the youll do:This role offers handson exposure to Marketing Operations funnel management and Inside Sales alignment with opportunities to deepen expertise in automation and process standardized campaign intake setup and QA processes to ensure consistent highquality campaign campaign and funnel governance standards including lifecycle stages required fields timestamps and UTM tagging to maintain accurate funnel progression and campaign member statuses and lifecycle stage application auditing stage movement and timestamps to ensure certified funnel consistent funnel measurement that supports reliable performance reporting and optimization across the full customer lead routing assignment and handoff processes to ensure timely Inside Sales followup and clear accountability between Marketing and SLA adherence track MQL acceptance and SQL conversion and identify gaps in followup cadence or process adjust and maintain marketing automation workflowsincluding routing scoring and notificationsbased on defined business reduce manual effort through scalable automation testing and ongoing funnel performance process documentation and SOPs support enablement and training and contribute to continuous improvements that drive funnel efficiency and Youll BringPostsecondary education in Marketing Business or a related field.13 years of experience in Marketing Operations Revenue Operations Campaign Operations or Sales userlevel experience working in with marketing automation platforms (e.g. HubSpot Marketo Salesforce Marketing Cloud ActiveCampaign).Strong understanding of lead lifecycle management and Inside Sales working in structured processdriven marketing or operational understanding of the full campaign lifecycle from planning through execution and to analyze complex information evaluate data and solve problems using specialized or technical interpreting technical documentation supporting regulatory compliance and driving process or continuous improvement communication skills including the ability to simplify complex or technical concepts; experience supporting ad operations (taxonomy backend coding audience targeting such as lookalike modeling) is an Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job expected annual salary range for this role is $70000 - $85000 a year. This position is also eligible for an annual incentive note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills experience and qualifications candidates geographical location as well as market and business considerations.