Head of Content Research 19292

Job Title: Head of Content Research
Salary: $2000 $3000 USD/month (flexible for top-tier talent)
Working Hours: Monday to Friday 95 EST

About the Role
A high-performing creator-operator building across three integrated businesses:

• A fast-growing personal brand producing short-form (Instagram TikTok) and long-form (YouTube) content focused on tech AI and business
• An education business teaching founders how to scale content workflows and monetization
• A proprietary SaaS platform that analyzes content trends across platforms using transcripts hooks and outlier performance data

This is a highly data-driven fast-moving environment where content is treated as a performance engine not just output.

The team already includes editors offshore support and tools but lacks a true content strategist/researcher who can surface high-quality non-obvious insights that directly shape content direction.

The Opportunity
This is not a typical social media role.

Were looking for a senior content thinker someone who understands why content works not just how to post it.

Youll act as the insight engine behind the brand identifying trends patterns and opportunities that can immediately be turned into high-performing content.

Key Responsibilities

• Continuously scan YouTube Instagram TikTok and other platforms for emerging trends
• Use internal and external research to identify non-obvious data-backed content patterns
• Analyze hooks formats storytelling styles pacing and topic trends
• Aggregate and present 35 high-quality insights at a time including:
  • Supporting examples (links creators formats)
  • Clear rationale (why it works)
  • Data-backed validation (outlier performance cross-platform trends)
• Combine:
  • Open discovery (new trends zeitgeist)
  • Structured analysis (data exports transcripts analytics)
• Leverage tools like ChatGPT/Claude to synthesize and validate insights
• Deliver insights that are:
  • Interesting
  • Non-obvious
  • Immediately actionable

What Great Looks Like

• You can spot patterns in 12 hours that others would miss entirely
• Your insights feel sharp original and defensible
• You think like a content strategist for top creators or agencies
• You dont wait for direction you define what matters

Ideal Candidate Profile

• Experience as:
  • Content Strategist for a major creator brand or agency
  • OR deeply embedded in high-performance content ecosystems
• Strong analytical mindset comfortable working with data trends and pattern recognition
• Experience using AI tools (ChatGPT Claude etc.) for research and synthesis
• Deep understanding of:
  • Virality mechanics
  • Hooks and retention
  • Storytelling formats across platforms
• Ability to independently define whats working not rely on surface-level metrics

Tech Stack

• Proprietary content research platform
• ChatGPT / Claude
• YouTube Instagram TikTok
• Data exports (CSV analysis transcripts metadata)

Working Style

• Full-time role
• Must have strong EST overlap
• High autonomy high standards
• Output-driven (not task-driven)