Director of Sales

The Role

The Director of Sales is responsible for leading the sales strategy execution and performance at Enso Village to achieve and sustain occupancy across Independent Living Assisted Living and Memory Care.

Operating within a stabilized community model this role is focused on conversion excellence pipeline discipline and consistent monthly move-ins rather than high-volume lead generation. The Director of Sales serves as a key member of the leadership team ensuring alignment between sales performance operational readiness and brand positioning.

This role operates within a collaborative marketing structure partnering with Kendals strategic marketing leadership and Enso Villages on-site marketing team to align brand demand generation and sales outcomes.

Primary Objectives

• Achieve and sustain occupancy targets across all levels of living through proactive pipeline management strategic lead conversion and ongoing market responsiveness
• Deliver consistent monthly move-ins aligned with stabilized demand (35 per month) by driving accountability monitoring trends and adjusting strategies as needed to meet goals
• Improve and maintain strong conversion ratios across the full sales funnel by analyzing performance metrics identifying barriers and implementing targeted process improvements
• Ensure alignment and collaboration between Sales Operations and Marketing to support occupancy goals optimize lead flow and deliver consistent messaging and execution
• Deliver a high-quality seamless prospect-to-resident experience by ensuring timely communication personalized engagement and a coordinated transition from initial inquiry through move-in

Primary Expectations and Job Duties

Drive Occupancy Performance

• Maintain stabilized occupancy targets across all levels and achieve consistent monthly move-ins through proactive pipeline management.

Lead Conversion Excellence

• Own and improve conversion metrics across the funnel and coach the team to guide prospects through decision-making.

Establish Sales Accountability & Discipline

• Ensure CRM accuracy eliminate aging leads and create a culture of accountability and follow-through.

Optimize the Prospect Experience

• Deliver a high-touch seamless experience from inquiry through move-in and remove friction points.

Collaborate with Marketing to Drive Qualified Demand

• Partner with Kendal and Enso marketing leaders to align campaigns messaging and lead quality with occupancy goals.

Align with Operations & RCFE Administrator

• Ensure alignment on resident readiness care levels compliance and smooth move-in transitions.

Leverage Data & Drive Performance

• Use CRM and reporting tools to monitor trends and make data-driven improvements.

Duties

• Provide leadership direction and oversight to the sales team including hiring onboarding coaching and performance management to drive results and accountability
• Ensure all prospective residents meet established financial and health qualification requirements in alignment with community standards and regulatory guidelines
• Lead regular pipeline reviews to assess conversion activity identify risks and opportunities and implement strategies to improve performance
• Deliver ongoing coaching and development to team members including goal setting feedback and performance improvement planning as needed
• Oversee CRM utilization to ensure accurate timely data entry adherence to process and compliance with internal expectations
• Track analyze and report on key performance indicators (KPIs) including lead generation conversion rates occupancy and sales cycle metrics
• Partner closely with Marketing to plan execute and evaluate campaigns ensuring alignment with sales goals and target audience strategies
• Oversee the planning and execution of events tours and outreach initiatives to drive lead generation and community engagement
• Develop implement and continuously refine sales processes tools and best practices to improve efficiency and effectiveness
• Prepare and present regular reports forecasts and updates for leadership including insights trends and recommendations
• Ensure compliance with all applicable regulatory requirements company policies and industry standards throughout the sales process
• Performs other duties as assigned

Performance Expectations

• Maintain targeted occupancy levels across all lines of business (IL: 9496% AL: 9395% MC: 8892%) through proactive sales strategies and pipeline management
• Drive and achieve consistent monthly move-ins aligned with budgeted goals and occupancy targets
• Maintain strong conversion ratios at each stage of the sales funnel from inquiry to deposit to move-in
• Ensure timely consistent follow-up with all prospects and leads with accurate and up-to-date documentation in the CRM system
• Deliver a high-quality personalized prospect experience that reflects the communitys brand values and service standards

Position Qualifications and Requirements

• Bachelors degree in Marketing Business Communications Hospitality Gerontology or related field preferred.
• Minimum 57 years of senior living sales leadership experience preferably in an RCFE or similar regulated environment.
• Demonstrated success leading a sales team in achieving and sustaining occupancy and revenue targets.
• Exceptional relationship-building skills and comfort working with older adults families healthcare partners and community stakeholders.
• Excellent verbal and written communication abilities including presentation and public-speaking skills.
• Proficiency in CRM systems lead management software digital marketing platforms and data analytics.
• Strong organizational and project management skills with the ability to manage multiple initiatives under deadlines.
• Demonstrated leadership capability with a collaborative professional and mission-driven approach.
• Must be available to work rotating weekends.

Physical Requirements

• Ability to stand walk and move for extended periods.
• Ability to bend stoop and kneel.
• Must have close visual acuity to perform activities such as preparing and analyzing data viewing a computer screen reading proofreading and creating or reviewing documents and digital content.
• Ability to lift and carry up to 30 pounds.

As a responsible organization Enso Village is committed to maintaining a secure drug-free work environment. All candidates must undergo a background check and drug testing as part of the hiring process to ensure the well-being of our team and guests.

Compensation & Benefits:

Enso Village is committed to equal pay and transparency. The annual salary range for this position is $120000 - $140000 with additional commission earnings potential based on sales results. Compensation is based on experience education skills and business considerations.

We provide team members with a supportive and inclusive work environment focused on health and well-being. Eligible team members are offered a comprehensive benefits package including:

• Comprehensive Benefits: Medical dental and vision coverage available starting on your first day of employment.
• Life & Disability Insurance: Company-paid life insurance and long-term disability coverage.
• Retirement Savings: 403(b) plan with a generous employer match to help you plan for the future.
• Generous Paid Time Off: Paid annual vacation sick days personal days and holidays.
• Healthy Meals: Subsidized organic nutritious meals available daily.
• Professional Development: Opportunities for ongoing career growth and development within the organization.

We value applicants of all different backgrounds experiences and skill sets. If you think you could excel in this role (regardless of whether you meet all of the qualifications) we encourage you to apply. Enso Village is an equal opportunity employer which means that we consider applicants for hire and make employment decisions without unlawful discrimination on the basis of race color religion national origin gender gender identity or expression sexual orientation pregnancy military or veteran status disability age genetic information or other legally protected status. We are committed to working with and providing reasonable accommodations to job applicants who request accommodation.

Required Experience:

Director