Manager, Corporate Communication

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.

Job Summary
To lead and manage PruBSNs internal and external corporate communications ensuring clear consistent and strategically aligned messaging across all stakeholder touchpoints.

This role is accountable for safeguarding and strengthening PruBSNs reputation through effective internal communication media engagement sponsorship and event management and proactive crisis communication planning and execution.

The Manager Corporate Communications operates within the Digital Brand & Communications function and reports directly to the Director. The role works closely with Senior Leadership Brand Social & Digital Data & Analytics HR Compliance and other internal stakeholders to ensure cohesive messaging and strong reputation management. While Brand leads campaign narrative and Digital drives engagement this role owns corporate narrative governance reputation management leadership communications and crisis response coordination.

Key Responsibility

1. Corporate Communications Strategy

Develop and execute corporate communication strategies aligned with organisational priorities leadership direction and brand positioning.

• Alignment of messaging to strategic objectives

• Consistency across internal and external channels

• Stakeholder clarity and feedback

2. Internal Communications

Lead internal communications to ensure employees are informed engaged and aligned with company strategy initiatives and changes.

This includes town halls leadership messaging organizational updates and change communications.

• Employee engagement indicators

• Timeliness and clarity of communication

• Reduced misinformation or confusion

3. External Communications & Media Relations

Manage media relations press releases corporate announcements and public statements.

Serve as liaison with media partners and ensure accurate and consistent external representation.

• Quality and tone of media coverage

• Response time to enquiries

• Accuracy and consistency of public messaging

4. Crisis Communications Management

Develop and maintain crisis communication frameworks including escalation protocols holding statements and response guidelines.

Lead coordination of communication during issues or crises in collaboration with Leadership Compliance and relevant stakeholders to protect organisational reputation.

Conduct periodic reviews and simulations to ensure crisis readiness and communication preparedness.

• Readiness and completeness of crisis communication plans

• Timeliness and clarity of crisis responses

• Effective stakeholder coordination during incidents

• Minimal reputational impact

5. Sponsorship Strategy & Management

Plan and manage corporate sponsorship initiatives aligned with brand positioning and corporate objectives.

Ensure sponsorships reinforce PruBSNs reputation visibility and stakeholder relationships.

• Strategic alignment of sponsorships

• Visibility and engagement outcomes

• Post-event evaluation of impact

6. Corporate CSR & Sponsorship Events & Stakeholder Engagement

Lead planning and execution of corporate CSR and sponsorship events aligned with corporate strategy and brand positioning.

Provide strategic recommendations on event participation and sponsorship opportunities to maximise visibility stakeholder engagement and reputational impact.

• Successful delivery within budget and timeline

• Stakeholder satisfaction

• Event visibility and engagement outcomes

7. Corporate Narrative & Governance

Safeguard and govern PruBSNs corporate narrative across all touchpoints including leadership communications press releases speeches agency circulars customer letters and digital channels.

Ensure consistency of messaging tone and positioning while maintaining regulatory and compliance adherence.

• Consistency of narrative across channels

• Compliance adherence

• Reduction in message misalignment

8. Corporate Merchandising

Oversee governance of corporate promotional items and merchandising to ensure alignment with brand identity and quality standards.

Provide guidance to stakeholders and vendors on branding design standards and fulfilment processes. Ensure appropriate tracking inventory oversight and cost control mechanisms are maintained.

• Brand compliance adherence

• Reduction in brand misuse

• Inventory accurancy

9. Industry Relations (MTA PRULIA BNM etc) and Agency Related initiatives.

Represent PruBSN in relevant industry forums and associations (e.g. MTA PRULIA BNM engagements) as assigned. Coordinate internal feedback consolidate official positions and submit responses to industry bodies in alignment with corporate strategy. Support industry-related initiatives and engagement programmes involving internal stakeholders and agency partners.

• Timely submission of official responses

• Effective representation feedback

• Regulatory compliance alignment

10. Cross- Functional Collaboration

Collaborate with Brand Social & Digital Web Management Performance Marketing Data & Analytics HR and Compliance to ensure cohesive communication delivery.

• Smooth coordination across teams

• Reduced rework and misalignment

• Stakeholder satisfaction

Qualification and Experience

• Bachelors Degree in Communications Public Relations Journalism Business or related field

• 5-8 years of experience in corporate communications PR or stakeholder engagement

• Proven experience managing media relations and crisis communications

• Experience handling sponsorships and corporate events

• Strong writing editorial and messaging skills

• Experience in regulated industries is preferred

• Strong stakeholder and leadership management skills

• Excellent written and verbal communication skills in English and Bahasa Malaysia

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.