Strategist, Digital
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Job Location:
Warren, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Strategist Digital: Marketing Insights & Data Democratization
The Role
The Strategist Digital will support a GM brand with dashboard development reporting and advanced analytics focused on performance and operational metrics at both Brand and Dealer levels. This role partners closely with marketing digital and analytics stakeholders to translate complex data into clear actionable insights that enable business decisions. The position plays a key role in understanding brand performance site behavior and funnel effectiveness across digital channels. While responding to ad hoc requests the strategist will also focus on improving efficiency through streamlined data processes and automated reporting solutions.
What Youll Do
Partner with cross functional stakeholders to understand business objectives and translate requirements into analytic solutions and reporting deliverables
Analyze complex data sets and convert insights into clear business focused narratives that support decision making
Produce recurring monthly reporting covering brand and site metrics leads sales clickstream data funnel performance and trends over time
Compare performance and behavioral trends across brands sites and digital touchpoints to identify opportunities and risks
Analyze site behavior including mobile versus desktop usage CTA engagement heatmaps clickstream paths and content engagement
Support ad hoc analytical requests while identifying opportunities to standardize automate and democratize access to data
Work independently across teams with minimal guidance while managing multiple priorities and deadlines
Your Skills & Abilities (Required Qualifications)
Bachelors degree in Math Economics Computer Science Data Science MIS or a related quantitative field
3 years of experience in analytics digital analytics or data insights roles
Strong proficiency in SQL for querying and managing large data sets
Hands on experience with Adobe Analytics for web and digital performance tracking
Deep understanding of clickstream data and user behavior analysis
Proven ability to translate highly technical insights into clear actionable recommendations for non technical audiences
Strong data storytelling communication and presentation skills
Curiosity creativity and a proactive mindset for researching patterns trends and optimization opportunities
What Will Give You a Competitive Edge (Preferred Qualifications)
Experience using Python for analytics automation or data transformation
Familiarity with Azure and or Databricks environments for data processing and analysis
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
