Senior Visual Communications Designer

Its not every day you get to be part of something thats just getting started and 50 years in the making. Helio Outdoors is a family of brands and a team that believes in the power of getting outside together.

Aqua AIRHEAD Yukon Charlies Inyo Pools Pureline

At Helio Outdoors we are expanding our creative leadership. The Senior Visual Communications Designer is a hands-on design leader responsible for driving creative vision quality standards and execution across all marketing design initiatives. This role plays a critical part in elevating the brand strengthening creative output and supporting Marketings growing scale through proactive concepting strong visual storytelling and disciplined workflow management.

In addition to leading complex design work this role provides day-to-day creative leadership across the design team - assigning work guiding execution reviewing deliverables and ensuring consistency quality and on-time delivery. The Senior Visual Communications Designer balances strategic thinking with hands-on production and partners closely with Marketing Sales and cross-functional teams to support both long-term brand growth and near-term business needs.

The position will be based in our beautiful headquarters in Stoughton MA.

Responsibilities:

Creative Oversight & Vision

• Set and maintain a strong cohesive creative vision across Marketing initiatives ensuring brand consistency and high-quality execution across all channels.
• Function as lead creative partner for campaigns packaging catalogs trade shows and core marketing assets.
• Drive proactive concept development and forward-thinking design solutions that elevate the brand and support business goals.
• Establish and reinforce design standards best practices and quality benchmarks across the design team.

Design Execution & Hands-On Contribution

• Serve as a senior creative contributor supporting the Aqua brand across packaging marketing collateral catalogs presentations trade shows and other key initiatives.
• Design and produce a wide range of assets including print and digital collateral long-form catalogs packaging visuals sales tools signage and presentation materials using Adobe Creative Suite and AI tools (including Freepik and others)
• Lead the design and production of product catalogs including layout visual storytelling and coordination of updates across product lines.
• Create hands-on packaging mock-ups for key sales meetings including designing printing assembling and constructing physical prototypes to support customer and retailer presentations.
• Design and support visual assets for trade shows and events including booth graphics signage printed materials and supporting sales tools.

Team Assignments Workflow & Quality

• Assign prioritize and coordinate design work across the design team to support marketing and sales initiatives.
• Review and provide clear constructive feedback on design deliverables to ensure accuracy quality and alignment with brand standards.
• Own day-to-day workflow prioritization and capacity planning in partnership with the Senior Marketing Manager
• Mentor and guide designers through hands-on collaboration feedback and example supporting skill development and creative growth.
• Establish and refine design workflows processes and templates to improve efficiency scalability and consistency.
• Serve as a primary creative liaison with Asia-based teams collaborating on packaging design specifications and production requirements to ensure brand consistency accuracy and efficient execution across global manufacturing partners.

Collaboration & Cross-Functional Support

• Assist with visual storytelling and packaging layouts for business development ensuring objectives and retailer-facing materials are visually compelling effective and brand-right.
• Collaborate with Sales New Product Development and external partners to ensure smooth execution and alignment across initiatives.
• Support product photography and video shoots built for AI finishing for use across marketing collateral and sales channels.

• Bachelors degree in graphic design Visual Communication or related field.
• Six (6) to ten (10) years of professional design experience ideally within consumer brands retail or packaged goods
• Strong portfolio demonstrating concepting ability visual systems typography layout and brand storytelling across print and digital.
• Proven experience balancing creative leadership with hands-on design execution.
• Experience assigning work reviewing output and mentoring designers within a team environment.
• Strong packaging design experience including mock-ups prototypes and print production (required though not the sole focus of the role)
• Experience producing catalogs sales books or other long form print materials.
• Experience designing for trade shows events or large-format production a plus.
• Strong AI knowledge and comfort integrating AI tools into creative workflows.
• Proficiency in Adobe Creative Suite (InDesign Illustrator Photoshop) AI tools (Freepik and others) and presentation design tools
• Strong understanding of digital and print production processes
• Excellent organizational and communication skills with the ability to manage multiple projects and deadlines.
• Ability to take ownership provide direction and proactively drive initiatives forward.
• Detail-oriented quality-focused and comfortable working in a fast-paced evolving environment.
• Demonstrates the four pillars of core values: teamwork accountability clarity of purpose and relentless execution.