Marketing Specialist

Its fun to work in a company where people truly BELIEVE in what theyre doing!

Were committed to bringing passion and customer focus to the business.

IDM Companiesis seeking a full-timeSocial Media Marketing Specialist.

Salary: $/year depending on experience

TheSocial Media Marketing Specialistwill play a pivotal role in overseeing the marketing strategies for a small portfolio of multifamily communities and assist in corporate-wide marketing efforts. This position is responsible for ensuring that marketing efforts are effective and optimized with a focus on delivering exceptional customer experiences. The ideal candidate is a creative outgoing professional with expertise in graphic design social media and community engagement. They must be adept at multitasking prioritizing responsibilities and adapting quickly to changes in a fast-paced dynamic environment.

Key Responsibilities:

Create marketing strategies and initiatives across a portfolio of communities ensuring marketing strategies are effective and optimized.

Develop and manage advertising campaigns that drive brand awareness and attract prospective residents.

Ensure all property listings are accurate up-to-date and optimized for search engines and lead generation platforms.

Capture and produce high-quality images and video content for use in marketing campaigns social media and property tours.

Oversee the social media presence for individual communities ensuring content is engaging relevant and consistent across platforms.

Manage IDMs corporate social media accounts creating content that aligns with the brands voice and objectives.

Ability to increase community engagement and boost brand loyalty.

Create and manage social media contests and giveaways.

Monitor and manage the online reputation of IDM and its communities reviewing responses and engaging with residents to enhance community perception.

Support outreach marketing events ensuring teams engage with prospects and enhance community engagement.

Support in the design production and distribution of promotional materials and swag items for IDM and its residential communities.

Maintain and enhance IDMs brand identity across all marketing materials and communications.

Ability to create within Canva Teams and assist with brand templates for IDMs multiple brands.

Assist with marketing budgets for a portfolio of communities ensuring all campaigns are cost-effective and deliver strong ROI.

Analyze lead sources and marketing data to assess the effectiveness of campaigns and make data-driven decisions.

Collaborate with approved external vendors agencies and partners.

Design and manage the production of on-site signage brochures flyers and other marketing collateral.

Assist with other marketing tasks as needed with direction from Director of Marketing.

Create new and manage existing social media pages in Meta Business Suite.

Up to date on best practices adding Partners and People within Meta Business Suite including business assets Instagram account linking and Ads Management.

Oversee the management and optimization of community websites ensuring they are user-friendly visually appealing and up-to-date.

Qualifications and skills:

3 years of experience in marketing preferably in real estate property management or a related industry.

Bachelors degree in Marketing Communications Graphic Design or related field.

Expert knowledge of graphic design layouts and preferences regarding digital vs printed materials.

Advanced writing and editing skills. Ability to write newsletters professional brochures and website copy.

Prioritize responsibilities effectively while maintaining a consistent commitment to delivering excellent support to onsite residential teams.

Proficiency in graphic design software (e.g. Adobe Creative Suite Canva Teams).

Familiarity with social media platforms including Facebook Instagram LinkedIn Vimeo YouTube and TikTok.

Strong knowledge of social media platforms and digital marketing strategies.

Excellent communication and interpersonal skills.

Ability to manage multiple projects and deadlines in a fast-paced environment.

Strong organizational skills and attention to detail.

Ability to travel to attend company events and conferences locally and nationally as needed.