Product Owner Product Manager – Mobile App
Job Summary
Do you want to drive thefuture of our Nordic insurance experience
Our mobile app is becoming the primary channel between customers and our insurance brand - where people manage their policies receive proactive guidance and get support when they need it most.
With a rapidly growing user base (1.8mio.) across the Nordic markets we are doubling down on building a market leading digital insurance experience that is simple helpful andpersonalised.
We are now hiring a Product Owner/Product Manager to own and elevate the app experience end-to-end. This is a unique opportunity to shape how millions of customers interact with theirinsurances from claims to travel protection proactive insights andpersonalisedassistancepowered by AI.
You will build the features customer journeys and AI capabilities that make our customers feel safe informed and supported. You will own a high-impact product area with clear ambitions: grow sales engagement & customer loyalty.
Abouttherole
As Product Owner/Product Manager for our mobile app(s) you willbe responsible forthe product strategy roadmap and delivery of key app experiences for the Nordic Markets.
Your responsibilities include:
End-to-end ownership
Own the app funnel usage and customer engagement metrics across the lifecycle - from onboarding to claims and retention.
Define and execute a clear product strategy and roadmap that balances customer value commercial outcomes and technical feasibility.
Drive measurable improvements in activation frequency of use claims experience & customer satisfaction
Customer and value focus
Translate user insights behavioral data market signals and competitive intelligence into clear opportunities.
Build differentiatedpersonalisedexperiences that help customers understand their risks and get the right coverage.
Leverage AI capabilities to enhance guidance automate tasks and create contextual experiences that feel effortlessintuitiveand proactive.
AI first Product Management
A working practice of using AI tools in your own PM workflows
We know that the AI space is constantly developing therefore we are looking forsomeonegenuine curios about how AI fundamentally changes the product management role designprocessand engineering pipeline.
Experimentation and product craft
Run structured A/B tests and data-driven discovery work tovalidateand refine new features early.
Establish a strong experimentation culture in the team focused on outcomes and learning.
Ensure decisions are grounded in evidence supported by clear hypotheses and measurable OKRs.
Cross-functional leadership
Work closely with UX Engineering Data Architecture and Business Development to deliver end-to-end experiences that meet business and market needs.
Provide clarity and alignment across stakeholders from development teams to senior management.
Communicate product decisions trade-offs and strategic direction in a structured and compelling way.
Execution excellence
Prioritisethe roadmap with a focus on business impact technical scalability and customer outcomes.
Contribute to building a modern resilient and scalableapparchitecture together with engineering leadership.
Champion product quality and ensure consistent delivery cadence.
Weoffer
While we sethigh expectationsfor you as an employee we also expect you to sethigh expectationsfor us as your employer. Here are some of the benefits of working at If:
An including work environment where everyone is welcome
Career and development opportunities in the biggest insurance company in the Nordics
Social activities as well as highly skilled professional environment
Possibility of a hybrid workplace
A health-promoting workplace with e.g. fitness programs and various sports activities
Attractiveinsurancebenefitsand pension
Aboutthe team
You will join our newly established Nordic app Tribe with currently 4 passionate app squads working in a high-trust outcomes-driven setup. App squads will have people primarilylocatedin Denmark (Ballerup) and Finland (Espoo/Turku)
Your focus will be to work with the customer facing squads and ship features that solve real customer problems within buying insurance filing claims engaging with our customer facing AIagentetc.
You will collaborate closely with back-end platform teams our design system team customer insights and the broader commercialorganisation.
The team is transitioning towards a Discovery & Delivery product model giving you clear ownership autonomy and accountability.
Together you will build a market-leading insurance app that brings real clarity simplicity and convenience to customers across the Nordics.
Whoareyou
You take initiative and ownership naturally youdontwait for perfect conditions before acting. You bring structure to ambiguity involve the right people early and are someone others can rely on when direction is needed.
You setdirectionand move work forward. You collaborate closely with design engineering and stakeholders to balance customer value business impact and technical reality and youcommunicate priorities and trade-offs in a clear structured way.
You have a strong product craft toolbox: discovery framing opportunity mappingprioritisation hypotheses and outcome-based roadmaps/OKRs.
Experiencescaling an app is a plus but not a prerequisite.
Additionalfacts and therecruitment process
Application deadline:Screening and interviews are conducted on an ongoing basis. The deadline to apply is May 18th2026.
Application:Pleasesubmityour CV via our website. You do not need to attach a cover letter but feel free to include a few lines in your CV explaining why you are interested in the position.
Location:Ballerup
Start date:As soon as possible
If you have any questions about the position you are welcome to contact Rasmus Løfstrøm or Line Haaning .
At If we aim to create a workplace with equal opportunities for all. We encourage everyone to apply regardless of gender age background or any disability. We also recommend that you do not include a photo in your CV.
Applicant information may within the framework of the law be reviewed using publicly available sources. Candidates progressing in the recruitment process will be asked to provide references and present a criminal record certificate. Depending on the scope of the role a credit check may also be conducted for final candidates as part of the hiring process.
We look forward to your application!
Required Experience:
IC
About Company
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