Sr. Director, Brand Marketing, Orthopedics

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DePuy Synthes is recruiting for a(n) Sr. Director Brand Marketing located in Raynham MA or Raritan NJ

Johnson & Johnson announced plans to separate our Orthopedics business to establish a standalone orthopedics company operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months subject to legal requirements including consultation with works councils and other employee representative bodies as may be required regulatory approvals and other customary conditions and approvals. Should you accept this position it is anticipated that following conclusion of the transaction you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes programs policies and benefit that case details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.

About DePuy Synthes

DePuy Synthes is a global leader in Orthopaedics advancing patient care through innovative solutions across joint reconstruction trauma spine sports medicine and related surgical technologies. As DePuy Synthes separates from Johnson & Johnson to become the worlds largest most comprehensive Orthopaedics-focused company the organization is entering a defining chapterestablishing its own corporate identity voice culture and reputation while continuing to serve patients customers and healthcare systems around the world.

Job Overview

The Sr. Director Brand Marketing provides strategic leadership for brand strategy positioning and execution across the DePuy Synthes portfolio. This role shapes how surgeons health systems and partners experience our brands ensuring consistent differentiated and compliant brand engagement across channels and geographies. The role has a direct impact on business growth portfolio performance and longterm brand equity within the orthopedics market.

Key Responsibilities

• Set and lead the global brand strategy for assigned product portfolios ensuring alignment with business priorities and longrange growth objectives.
• Own brand positioning messaging frameworks and value propositions across customer segments including surgeons hospitals and healthcare systems.
• Partner with R&D Medical Affairs Commercial and Regional Marketing teams to support successful product launches and lifecycle management.
• Oversee integrated marketing plans across digital field events and promotional channels ensuring consistency and regulatory compliance.
• Lead develop and mentor a highperforming brand marketing organization fostering accountability inclusion and continuous improvement.
• Drive market and customer insights to inform strategy investment decisions and portfolio prioritization.
• Manage brand marketing budgets and resources to maximize return on investment and business impact.
• Ensure adherence to company policies industry regulations and Johnson & Johnson Credo values in all marketing activities.

Qualifications

Education

• Bachelors degree is required in Marketing Business or a related field.
• MBA or advanced degree preferred

Experience and Skills

Required:

• Typically requires 12-14 years of progressive experience in brand marketing portfolio marketing or commercial strategy including senior leadership roles.
• Proven experience leading brand strategy in a complex regulated industry (medical devices healthcare life sciences or similar).
• Demonstrated ability to lead and develop teams at scale including managers and senior leaders.
• Experience partnering crossfunctionally with Commercial R&D Medical Affairs and Global/Regional teams.

Preferred:

• Experience supporting global or multiregion brand strategies.
• Background in orthopedics MedTech or capital medical products.
• Strong understanding of healthcare compliance promotional review and regulatory requirements.
• Experience driving largescale product launches and lifecycle strategies.
• Strong strategic planning storytelling and executive communication skills.

Other:

• Language: English required; additional languages a plus.
• Travel: Up to 20% domestic and international travel.

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