Lead, Site Merchandising

Job Summary

The Lead of Site Merchandising is a strategic creative and analytical leader responsible for improving the digital shopping experience. Key responsibilities include leading the strategy execution and performance of the digital storefront. This role owns how products are presented promoted and discovered across the site and app to maximize conversion revenue and customer engagement.

The Lead will be responsible for category merchandising promotional presentation homepage and campaign execution and onsite optimization. This role partners closely with marketing analytics product UX and supply chain teams to ensure the right products are surfaced to the right customers at the right time.

Key Responsibilities

Performance Optimization

• Collaborate with Product and Engineering to define requirements for product metadata as we onboard a new PIM tool including enhanced images videos translations and key attributes by category.
• Work with Product and Engineering to refine the algorithms and key drivers impacting product display rankings.
• Work with Product and Engineering to build and refine merchandising tools personalization and search improvements.
• Work closely with data science and BI to define create and own the key metrics used to determine strategies and actions.
• Work closely with regional teams to adjust the global strategy for regional needs and create local stores as needed.
• Partner with Marketing to ensure alignment across our retail ad services.
• Partner with Supply Chain and Inventory teams to ensure product availability aligns with merchandising plans.
• Coordinate with Merchandising to support strategic brand placements and promotions.
• Partner with Finance Pricing Marketing Merchandising and Operations teams to align on financial goals.

Site Merchandising Strategy

• Develop and execute the overall site merchandising strategy for globally across all platforms and regional
• Improve onsite product discovery category presentation and promotional placement to drive conversion and revenue growth.

Category & Promotional Execution

• Lead onsite campaign execution including seasonal events product launches and promotional activations.
• Collaborate with marketing to align onsite merchandising with paid media email and lifecycle campaigns.

Performance Optimization

• Build reporting with BI teams to assess and optimize key site performance metrics including conversion rate AOV revenue per visitor and category growth.
• Use data and experimentation (A/B testing personalization and behavioral insights) to continuously improve site performance.
• Partner with analytics teams to develop dashboards and reporting for merchandising performance.

Qualifications

• Strong experience managing digital storefronts for high-traffic ecommerce platforms.
• Deep understanding of ecommerce KPIs including conversionadd-to-cart AOV and revenue per visitor.
• Experience building the foundations of a site merchandising function including tools reporting and processes - with particular focus on product metadata.
• Strong analytical mindset with experience using data to drive merchandising decisions.
• Experience working cross-functionally with marketing product UX and engineering teams.
• Proven ability to translate data into clear recommendations and influence cross-functional partners
• Comfortable working with ambiguity and imperfect data in a fast-moving environment
• Experience in health wellness supplements or consumer packaged goods ecommerce.
• Familiarity with merchandising tools search platforms and personalization engines.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word Excel PowerPoint)
• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred

Experience Requirements:

• 8 - 12 years of ecommerce merchandising experience.
• 4 years site merchandising or ecommerce merchandising experience

Education Requirements:

Bachelors degree in Economics Finance Statistics Engineering or a related quantitative field (MBA or Masters a plus not required)

#LI-ME1

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.