Growth Marketing Specialist, Data Business

Responsibilities:

• Work closely with colleagues across Marketing to design and implement integrated marketing strategies to drive client and prospect engagement around a range of financial data and technology products and events
• Plan organize and manage multiple concurrent marketing campaigns across different lifecycle stages tactics and prioritiesensuring alignment to business goals clear timelines and seamless execution across channels teams and stakeholders.
• Develop and execute Account Based Marketing (ABM) strategies to drive targeted engagement and business growth across our Data products and services
• Develop email marketing campaigns using Marketo Outreach and Salesforce in collaboration with Sales and Product teams and our Campaign Center of Excellence
• Help develop content necessary for communicating marketing strategy internally as well as material needed for marketing campaigns including emails presentations product collateral search ads social posts webinars/videos and website content.
• Leverage AI data and martech capabilities to analyze customer behavior design and execute strategic A/B tests and translate insights into actionable personalization strategies.
• Own the design of scalable automated nurture and alwayson campaigns that optimize engagement conversion and lifecycle performance across channels.
• Partner closely with the Director of Co-Marketing to execute Nasdaq branded co-marketing campaigns and on-site executions
• Collaborate closely with colleagues and leverage the martech stack to effectively report on the impact of marketing campaigns to business partners
• Conduct competitive research and help maintain our competitive database on Salesforce in collaboration with Product Marketing team

Requirements:

• Educational background in Marketing and/or Communications preferred
• Experience Required: 3-5 years of experience in marketing strong preference toward financial services and/or fintech experience
• Strong knowledge of marketing Office CMS experience and analytics tools such as Marketo Salesforce Google Analytics PowerPoint Excel Word etc.
• Strong written and verbal communication skills
• Strong understanding of marketing strategies and key metrics

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age color disability national origin ancestry race religion gender sexual orientation gender identity and/or expression veteran status genetic information or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

Were proud to offer a competitive rewards package that is meaningful recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaqs overall success.

Nasdaqs programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match Employee Stock Purchase Program with 15% discount Student loan repayment program up to $10k Company paid life and disability plans Generous paid time off
• Prioritize Health: Comprehensive medical dental and vision coverage Health spending account with employer contribution Paid flex days to support mental wellbeing Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions) Paid parental leave Fertility benefits Paid bereavement leave
• Connect with Community: Company gift matching program Employee resource groups Paid volunteer days
• Grow Career: Education Assistance Program Robust job skills training and Professional development opportunities

For more information visit Nasdaq Benefits & Rewards Career page.