Manager, Upstream Marketing

Stryker

Job Location:

Cary, MS - USA

Monthly Salary: $ 129800 - 216400

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

Work Flexibility: Hybrid

The Manager Upstream Marketing is a critical role within the Stryker Sage business unit embedded within the Research & Development organization. This role is responsible for leading across people process and projects developing a high-performing team of Upstream marketing a specialists to capture and translate the Voice of Customer (VOC) and Voice of Sales into actionable insights.

This position is based in Cary IL and offers a hybrid work flexibility. You will be required to travel up 30%

What you will do:

Market Intelligence & Competitive Strategy

Advise on major competitors and anticipate future competitive dynamics
Monitor market activity penetration and competitive wins/losses
Identify market trends and proactively adjust strategy based on the healthcare environment
Continuously evaluate market opportunities and recommend strategic focus areas
Define category strategy based on business lifecycle and market positioning

Customer Insights & Segmentation

Identify new customer segments and tailor strategies to meet current and future needs
Translate customer insights and Voice of Customer (VOC) into actionable unmet needs
Analyze qualitative and quantitative research to identify product and service opportunities
Lead customer targeting strategies based on total market potential and opportunity

KOL & External Engagement

Build and maintain relationships with Key Opinion Leaders (KOLs) and emerging thought leaders

Product Strategy NPDP & Lifecycle Management

Lead the New Product Development Process (NPDP) end-to-end engaging cross-functional stakeholders
Collaborate cross-functionally to support NPDP execution
Lead portfolio execution strategy and long-term portfolio planning
Partner with R&D to anticipate future needs and required strategic assets
Develop and integrate Product Lifecycle Management (PLCM) plans into overall strategy

Cross-Functional Leadership & Alignment

Align customer acquisition and retention strategies with broader portfolio strategy
Align portfolio segment strategy with overall business objectives
Communicate long-term strategy to drive stakeholder alignment
Raise organizational awareness of industry standards practices and guidelines

Clinical Evidence & Partnerships

Partner with Clinical Affairs to support clinical trials research initiatives and value-based evidence development

Financial Pricing & Performance Analytics

Manage pricing strategy and ensure alignment with business unit goals
Develop forecasting frameworks including benchmarking and key assumptions
Define success metrics and evaluate business performance
Monitor effectiveness of marketing channels and campaigns
Contribute to best practices in performance analysis and reporting

What you need

Required

Bachelors degree required
8 years of work experience required

Preferred

MBA
5 years medical device sales or marketing experience
2 years of people management experience
Excellent presentation and interpersonal communication skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)

United States of America Pay Ranges:

US10: $129800 - $216400 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race ethnicity color religion sex gender identity sexual orientation national origin disability or protected veteran status. Stryker is an EO employer M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.

Required Experience:

Manager

Work Flexibility: HybridThe Manager Upstream Marketing is a critical role within the Stryker Sage business unit embedded within the Research & Development organization. This role is responsible for leading across people process and projects developing a high-performing team of Upstream marketing a s...