Director, Growth Marketing

About Auris

Auris is the payroll and HR company built for small and midsized businesses thatcantafford to get it wrong. Trusted by more than 50000 businesses nationwide Auris combines intuitive technology with real humanexpertiseto ensure payroll compliance and workforce operationsrun correctlyevery time.

Now part of Acrisure Auris is entering its next phase of growth modernizing its demand engine expanding nationally and building a more predictable pipeline across digital and partner-driven channels.

Summary of This Role

WhatYoullDo

We are seeking a Director of Growth Marketing to own and scale the SMB demand generation engine that fuels that growth.

This leader will design and execute a high-volume multi-channel marketing strategy focused on paid media search lifecycle marketing and conversion optimization. You will bring a modern AI-enabled approach to targeting creative and automation whilemaintainingstrict discipline around CAC pipeline contribution and revenue impact.

This is a hands-on leadership role for a builder who knows how to turn marketing investment into a measurable pipelineatscale.

Key Responsibilities

Growth Strategy & Revenue Ownership

• Own marketing-sourced and influenced pipeline targets

• Build a predictable SMB demand engine across digital channels

• Develop CAC and payback targets with Finance and leadership

• Forecast pipeline creation and performance by channel

• Establish reporting and attribution tied to revenue outcomes

SMB Demand Generation & Paid Media

• Own paid acquisition strategy across Google paid social display and emerging channels

• Continuouslyoptimizespend CAC and conversion rates across the funnel

• Scale high-performing campaigns whilemaintainingefficiency targets

• Build and refine localized and verticalized campaigns for priority SMB segments

• Partner with Sales to ensure lead quality and conversion alignment

• Optimizelanding pages offers and conversion paths to increaselead opportunity rates

• Develop always-on demand programs that generate consistent inbound pipeline

Lifecycle Conversion & Funnel Optimization

• Build automated lifecycle marketing across email SMS retargeting and CRM channels

• Improve speed-to-lead and lead-to-opportunity conversion rates

• Implement nurture and re-engagement programs to increase pipeline yield

• Partner withRevOpsto continuously improve funnel performance

• Use behavioral and intent data to drive smarter segmentation and targeting

AI-Enabled Growth & Automation

• IntroduceAI-driven workflows for targeting creative testing and campaign optimization

• Deploy automation and enrichment tools to improve lead quality and routing

• Implement AI-assisted content and campaign production to increase speed and output

• Evaluate emerging tools pragmatically based on measurable ROI

• Build scalable growth infrastructure not isolated experiments

Channel & Partner Amplification

• Support growth through Acrisure referral ecosystem and local channels

• Develop co-marketing and referral-driven acquisition programs

• Identifyscalable partnership channels that drive SMB lead flow

• Optimizemarketing support for broker and field-driven opportunities

Team & Operational Leadership

• Build and lead the demand generation and growth team over time

• Manage agency and paid media partners

• Establish clear performance management and reporting cadence

• Bring operational rigor to budget allocation and performance tracking

SMB Segmentation & Market Targeting

• Define and refine priority SMB segments by industry size and geography

• Build one-to-many campaigns tailored to high-value verticals

• Use data and performance insights to continuously refine targeting

• Develop scalable personalization strategies without heavy 1:1 ABM overhead

What Are We Looking for in this Role

• 10 years of experience in growth performance lifecycle or demand marketing with clear progression into leadership roles

• Proventrack recordof scaling growth at a B2B SaaS or fintech VC/PE-backed company including meaningful impact on pipeline revenue and CAC efficiency

• Demonstrated experience building and scaling growth enginestaking early traction and turning it into repeatable measurable growth

• Demonstrated experience deploying AI agents for sales/marketing automation (not just using ChatGPT butactually buildingAI-driven GTM workflows)

• Hands-onproficiencywith growth stack (e.g. Clay Apollo AI SDR tools AI content generation) with measurable results

• Ability tooperateat both strategic and execution levels from defining growth strategy to personally driving high-impact initiatives when needed

• Strong analytical and financial mindset with deep experience in funnel analysis attribution experimentation and ROI measurement

• Experience scaling SMB demand generation engines

• Clear confident communicator with the ability to influence senior stakeholders and guide cross-functional teams

• Strong paid media background with meaningful budget ownership

• Expert-levelproficiencywith HubSpot WordPress Google Analytics

What we offer

• Competitive compensation and performance incentives.

• Comprehensive benefits package.

• Collaborative mission-driven culture with high visibility and impact