Activation Growth Manager

About Addi

We are a leading financial platform building the future of payments shopping and bankinga world where consumers and merchants can transact effortlessly grow together and where we create abundance and generate pride in them. Today we serve over 2 million customers and partner with more than 20000 merchants making Addi Colombias fastest-growing marketplace.

We provide banking solutions (deposits payments unsecured credit) and commerce services (e-commerce marketing) using state-of-the-art technology bridging the financial gap for millions and redefining how people experience financial freedom. As the countrys leading Buy Now Pay Later provider we have secured regulatory approval to operate as a bank unlocking even greater opportunities for our the past year we have also achieved profitability reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors including Andreessen Horowitz Architect Capital GIC Goldman Sachs Greycroft Monashees Notable Capital Quona Capital Union Square Ventures Victory Park Capital and more who back our vision for the future. With their support we are not just growingwe are transforming Latin Americas financial ecosystem and shaping the next generation to shop pay and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company driven by deep experience in scaling technology services and products and we live by our values every day.

About the Role

This is where you come in. Below youll find what this role is all aboutthe impact youll drive the challenges youll tackle and what it takes to thrive at Addi. If youre ready to be part of something big keep reading.

Whats the mission youll drive

Accelerate consumer time-to-value by designing and scaling data-driven onboarding journeys that maximize activation velocity and early adoption. This role will transform behavioral insights into high-impact lifecycle strategies ensuring every new Addi user experiences the magic moment as quickly as possible.

What you will do

• Accelerate Activation Velocity: Increase the conversion rate of approved prospects completing their first transaction by identifying and removing friction points across the 0-to-1 onboarding funnel.

• Scale the Lifecycle Engine: Design and deploy a multi-channel automated journey (SMS Push WhatsApp Email) that drives an incremental lift in the transition from Approved to Active status.

• Institutionalize an Experimentation Framework: Launch and manage a continuous A/B testing roadmap maintaining a consistent weekly cadence of experiments to systematically improve funnel efficiency.

• Data-Driven Journey Mapping: Produce monthly behavioral insights and friction reports using SQL to pinpoint drop-off reasons resulting in actionable product or communication enhancements each quarter.

• Maximize MarTech Utilization: Fully optimize the tech stack (Braze/Segment/Claude) to implement event-based automated activation flows significantly reducing manual campaign execution.

What were looking for

• Proven experience in Lifecycle Marketing & Growth Systems

  • Professional Background: 5 years of experience in Growth Lifecycle Marketing or Retention roles within high-growth digital companies (Fintech E-commerce or high-frequency Apps).

  • Expertise in designing end-to-end automated customer journeys in Braze (or similar Tier-1 CRMs) specifically for onboarding and product adoption.

  • Deep understanding of multi-channel orchestration (Push WhatsApp In-App Email) to drive high-frequency engagement without causing notification fatigue.

  • Track record of managing complex audience segmentations to deliver highly personalized messaging at scale.

  • Audits existing campaigns regularly to ensure relevance and prevent message fatigue.

  Possesses strong Data Proficiency & Analytical Independence

  • Writes independent SQL queries to extract data from Snowflake or internal databases.

  • Builds and monitors activation cohort views to track the health of new user segments.

  • Performs deep-dive funnel analysis to distinguish between friction (UX issues) and lack of intent (marketing issues).

  • Uses data to tell a story presenting findings that lead to executive-level strategic decisions.

  Strong Execution & Ownership (Operates with high autonomy and initiative)

  • Experimentation & Product Thinking: Designs and analyzes rigorous A/B tests across product nudges and user journeys prioritizing hypotheses based on potential impact and confidence.

  • AI-Leverage & Efficiency: Proactively integrates AI tools to automate content generation predict user churn and personalize communication at scale ensuring the growth engine stays lean and high-performing.

  • Data Proficiency & Analytical Mindset: Leverages strong SQL skills to independently analyze funnel metrics activation cohorts and retention curves translating data into strategic decisions.

  • Consumer-Centric Mindset: Deeply understands onboarding frictions and consumer motivations proactively resolving pain points to improve activation rates and deliver user value.

  • 0-to-1 Implementation: Takes full responsibility for the lifecycle pipeline building new processes and strategies from scratch while maintaining accountability for KPI delivery.

Why join us

• Work on a problem that truly matters We are redefining how people shop pay and bank in Colombia breaking down financial barriers and empowering millions. Your work will directly impact customers lives by creating more accessible seamless and fair financial services.

• Be part of something big from the ground up This is your chance to help shape a company influencing everything from our technology and strategy to our culture and values. You wont just be an employeeyoull be an owner

• Unparalleled growth opportunity The market were tackling is massive and were growing faster than almost any fintech lender at our stage. If youre looking for a high-impact role in a company thats scaling fast this is it.

• Join a world-class team Work alongside top-tier talent from around the world in an environment where excellence ownership and collaboration are at the core of everything we do. We care deeply about what we build and how we build itand we want you to be a part of it.

• Competitive compensation & meaningful ownership We believe in rewarding our talent. Youll receive a generous salary equity in the company and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast transparent and engaging hiring experience that allows both you and us to determine if theres a great fit. Heres what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you your experience and what youre looking for. Well also share more about Addi our culture and the role.

• Step 2: Initial Interview (45 min)
  A more in-depth conversation with the hiring manager where we explore your skills experience and problem-solving approach. We want to understand how you think and work.

• Step 3: Deep Dive Interview (30 min)
  Youll meet future colleagues and cross-functional team members to get a feel for how we work together. Were looking for strong contributors and cultural fits so bring your questions too!

• Step 4: Case Study (3-5 Days)
  You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 5: Co-Founder Interview
  If theres a strong match youll have a final conversation with our Founder to align on expectations cultural fit and ensure mutual excitement. From there well move quickly to an offer and discuss next steps.

We value efficiency and respect for your time so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you just as much as it is for us. Regardless of the outcome we are committed to always providing feedback ensuring that you walk away with valuable insights from your experience with us.

Required Experience:

Manager