Marketing Manager

Do you want to help revolutionize a major industry At Unibail-Rodamco-Westfield (URW) youll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. Youll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no perfect candidate and want to encourage applying even if all the requirements listed arent met. If youre passionate about URW and looking to learn and grow then we look forward to reviewing your application!

We are currently looking for our: Center Marketing Manager Westfield Roseville Galleria

What We Offer

The Marketing Manager is a hands-on marketing role responsible for driving operational success and asset value within a shopping center environment. This role supports the execution of onsite traditional and digital marketing initiatives that increase traffic sales and customer engagement. Working closely with the Center General Manager (GM) The Regional Marketing Director and cross-functional partners the Marketing Manager plays a key role in positioning the Center as a vibrant customer-centric destination.

Scope

Marketing Strategy & Execution

• Support and execute day-to-day marketing and operational objectives aligned with established KPIs brand standards and business goals.
• Lead hands-on execution of integrated marketing initiatives across digital social media and on-site channels.
• Support the development and implementation the Centers annual Customer & Content Strategy (CCS) including local activation of national campaigns Center positioning and localized storytelling.
• Plan execute and optimize digital marketing campaigns including social media paid media email marketing website content and SEO/SEM initiatives.
• Support media planning and buying (digital social out-of-home and local media) ensuring efficient spend performance tracking and ROI optimization.

Budget & Performance Management

• Create manage and track the Centers annual marketing budget ensuring adherence to CAM and marketing expense guidelines in partnership with the GM
• Analyze campaign performance traffic sales and engagement data to inform optimization and future planning.
• Prepare presentations recaps and reporting with a clear business and marketing performance focus.

Retailer & Stakeholder Engagement

• Build strong retailer relationships through regular in-person engagement and a deep understanding of retailer business objectives.
• Proactively solicit retailer participation in marketing programs digital campaigns promotions and events to drive mutual value.
• Partner with Leasing Facilities Security and Risk Management teams to support Center initiatives and operational excellence.

Customer Experience & Community Engagement

• Champion the customer journey serving as the voice of the customer by translating insights into actionable marketing programs.
• Support initiatives designed to increase traffic and sales with emphasis on new store openings retailer promotions experiential events and digital engagement.
• Serve as an ambassador for the Center supporting local community partnerships non-profit outreach influencers and service providers.

Operations & Compliance

• Support the Shopping Center Management team with operational responsibilities including Manager-on-Duty coverage as needed.
• Ensure compliance with health safety labor and environmental regulations.
• Uphold corporate shopping center policies and procedures for both front- and back-of-house operations.

Personal Attributes

• Operates with integrity authenticity and accountability.
• Agile adaptable and resilient in fast-paced environments.
• Curious growth-minded and open to experimentation and continuous learning.

What Were Looking For

• Minimum3 years of experiencein shopping center retail real estate property management hospitality or related marketing roles.
• Demonstrated interest or knowledge in real estate retail development leasing or property operations.
• Bachelors degree (B.A. or B.S.) or equivalent experience.

Compensation

• Exempt
• $73000 -$95000 per year Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds perspectives experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects values celebrates and makes the most of peoples differences.

We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin disability and other legally protected characteristics.

Join us in Creating Sustainable Places That Reinvent Being Together!