Analyst, Programmatic Media

About Net Conversion:

Were a data-obsessed marketing and analytics agency in downtown Orlando driven by a relentless pursuit of morefor our clients and ourselves. Our people are our differentiator fostering a unique award-winning culture (10 times Best Place to Work) that champions disruptive thinking and work-life balance. Were not corporatewere better and hopefully youll learn why!

JOB TITLE: Analyst Programmatic Media

DATE: 2026

DEPARTMENT: Media Investment

REPORTS TO: Director Media Investment

MAJOR PURPOSE

The Analyst Programmatic Buying & Trading is responsible for the execution optimization and performance monitoring of programmatic media campaigns across DSPs. This role focuses on hands-on trading campaign setup and in-platform optimization while supporting senior team members with insights and performance analysis.

This is a detail-oriented execution-focused role ideal for someone early in their programmatic career looking to deepen platform expertise and analytical skills.

MAJOR RESPONSIBILITIES

Campaign Execution & Trading

• Execute programmatic campaigns across DSPs ( DV360 The Trade Desk StackAdapt)
• Build and traffic campaigns including audience targeting creative setup and budget allocation
• Help build proposals and plans based on client goals and needs
• Monitor pacing delivery and performance daily to ensure campaigns meet KPIs
• Troubleshoot delivery issues discrepancies and platform errors in real time

Optimization & Performance Management

• Analyze campaign performance and make in-platform optimizations (bids budgets targeting frequency creative rotation)
• Support A/B testing and audience segmentation strategies
• Identify trends and provide recommendations to improve performance and efficiency
• Ensure campaigns are delivering against KPIs such as CPA ROAS CTR and completion rates

Data & Reporting

• Pull and validate campaign data across platforms and reporting tools
• Assist in building performance reports and dashboards
• Ensure accuracy of tagging tracking and attribution setup
• Partner with Analytics teams to align on measurement and insights

Operational Excellence

• Maintain clean and organized campaign structure within DSPs
• Ensure adherence to naming conventions documentation standards and QA processes
• Support billing reconciliation and campaign documentation as needed
• Contribute to workflow improvements and process efficiencies

Collaboration

• Work closely with Managers and Senior team members to plan and execute media plans
• Partner with Analytics Strategy and Client Services teams to support campaign goals
• Communicate campaign updates risks and performance insights internally

CANDIDATE SHOULD HAVE

• 13 years of experience in programmatic buying digital media or ad operations
• Hands-on experience with at least one DSP preferably Viant (DV360 The Trade Desk Viant StackAdapt etc.)
• Familiarity with programmatic concepts: RTB PMP PG audience targeting and bidding strategies
• Experience with ad trafficking tagging (VAST) and campaign setup
• Strong analytical skills with proficiency in Excel or Google Sheets
• High attention to detail and ability to manage multiple campaigns simultaneously
• Strong problem-solving mindset and ability to troubleshoot independently
• Clear communication skills and ability to collaborate across teams

EDUCATION & EXPERIENCE

• Bachelors degree in Marketing Advertising Business or related field (or equivalent experience)
• 13 years of relevant experience in programmatic digital media or ad tech

Net Conversion does not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please let us know at .