Marketing Manager, Lifecycle Marketing

About Chelsea Piers

At Chelsea Piers you will find colleagues who are passionate about what we do. Careers at Chelsea Piers offer unmatched facilities and proven career growth opportunities for people who are passionate about transforming the lives of our community through sports fitness and event experiences. All employees receive a complimentary membership to the Calm App and Chelsea Piers Fitness access to LinkedIn Learning paid safe/sick time and other exciting venue benefits. Full-time employees also receive medical dental and vision insurance FSA savings 401(k) matching and paid time off.

About the Opportunity

Chelsea Piers is seeking a Marketing Manager to support the Lifecycle Marketing team in driving customer engagement retention and lifetime value across our three markets (Connecticut Brooklyn and New York City). Reporting directly to the Director of Lifecycle Marketing this role plays a key part in executing lifecycle and CRM initiatives in-venue marketing and customer engagement programs that support our athletes and families throughout their journey with Chelsea Piers. This role is based in Stamford CT but will require travel to Manhattan and Brooklyn NY.

The ideal candidate is detail-oriented organized analytical and excited to translate strategy into action. They bring hands-on experience in CRM/email customer communication and campaign executionand thrive in a collaborative environment with Brand Acquisition Product Creative and Operations teams. They are proactive self-startersas well as collaborators. This role will take day-to-day ownership of lifecycle execution across all three sports and events marketsCT BK and NYensuring campaigns workflows and in-venue touchpoints are consistentaccurate andtimely.

Responsibilities

Lifecycle & CRM Execution

• Execute multi-channel lifecycle campaigns across email CRM and SMS under the direction of the Lifecycle Director.

• Buildmonitor andoptimizeCRM workflows to drive engagement retention and cross-sell opportunities.

• Own day-to-day CRM and lifecycle campaign execution across all three markets ensuring workflows QA and messaging remain consistent and aligned with local needs.

• Execute segmentation and personalization strategies to maximize impact and relevancy for both new and returning customers.

• Analyze and report on CRM and email performance (open rates retention metrics cross-sell performance LTV insights).

• Maintain organized processes and documentation for lifecycle programs and campaign calendars.

Customer Engagement & In-Venue Marketing

• Support the planning and execution of in-venue marketing initiatives including signage print collateral class/camp enrollment messaging and promotional campaigns.

• Partner with Directors GMs and Operations teams to ensure in-venue touchpoints reinforce lifecycle goals and customer experience.

• Assistwith on-site activations and customer-facing events including setup content capture and measurement.

• Support retention- and reactivation-focused paid media efforts in partnership with Acquisition.

Content & Creative Coordination

• Partner with Brand Marketing and Creative to apply Chelsea Piers program value propositions across lifecycle touchpoints.

• Manage smaller-scale content needs (photo/video requests UGC/Influencer pulls athlete stories) and support larger shoots when relevant.

• Support Ambassador and Influencer programs ensuring content aligns with lifecycle goals.

• Brief Creative teams on required lifecycle assets ensuring mapstocommunication goals funnels and customer needs.

Analytics & Reporting

• Track and report on performance of lifecycle campaigns CRM workflows email KPIs and customer behavior.

• Identifyinsights and optimizations to share with the Director and cross-functional partners.

• Maintain lifecycle dashboards reporting frameworks and post-campaign recaps.

Cross-Functional Collaboration

• Work closely with Brand and Acquisition Marketing to ensure lifecycle messaging aligns with larger campaigns and seasonal marketing moments.

• Collaborate with Product and Digital teams to support CRM management automate customer flows and enhance digital touchpoints (sign-up journeys confirmation flows app integration).

• Serve as a key point of coordination across CT BK and NYpartnering with Directors GMsand Operations teams to ensure lifecycle communications and in-venue touchpoints meet market-level managing feedback loops from surveys coaches and operations teams to surface customer insights.

Schedule:Monday - Friday 9:00am - 5:30pm may vary based on business needs

Compensation:$70000 - $75000 per year

Benefits

• Complimentary Chelsea Piers membership
• Discounts on Chelsea Piers programming for you and your family
• Health dental and vision insurance
• 401(k) contribution and matching
• FSA account
• Free access to the Calm App
• Free LinkedIn Learning account

For a full list of benefits click here.

• 46 years of experience in CRM/email marketing lifecycle marketing and/or customer engagement.

• Experience with CRM platforms (Zoho Salesforce HubSpot or similar) and marketing automation platforms.

• Strong understanding of email best practices: segmentation personalization deliverability A/B testing.

• Proficient in campaign analytics with the ability to interpret KPIs and recommend optimizations.

• Excellent organizational skills and ability to manage multiple initiatives simultaneously.

• Strong communicator who can work effectively with creative brand operations and digital teams.

• Experience in sports fitness hospitality or community-driven organizations as a plus.

This position is based out of Stamford CT and requires travel to Manhattan and Brooklyn.

Chelsea Piers is an Equal Opportunity Employer