Vice President Strategy (International Business)
Job Summary
About the Team:
JioStar is entering its next phase of growth building a world-class media and entertainment powerhouse with the ambition to become the leading destination for premium Indian-produced content.
With 600M monthly active users in India the JioHotStar platform has already achieved unmatched domestic scale. The focus now is on leveraging this strong foundation to expand into new markets to unlock new audiences and revenue streams. At the core of this ambition is a bold international strategy to build a next-generation entertainment and sports ecosystem that seamlessly blends premium content technology and distribution at scale. We are at a defining inflection point as we take this vision beyond India.
About the Role:
The Strategy Lead will anchor the International Business agenda across linear and OTT driving growth in a platform-led direct-to-consumer ecosystem. Partnering closely with the Business Leader the role will define where to play and how to win across priority markets leveraging a scalable platform while optimising traditional distribution to enable capital-efficient expansion and long-term value creation. The role will prioritise markets and adjacencies and architect entry strategies (organic partnerships acquisitions) that integrate linear and OTT (DTC/white-label) models. A key focus will be on structuring strategic partnerships to unlock distribution monetisation and ecosystem scale globally.
The mandate also includes driving strategic rigor anchoring planning cycles establishing performance frameworks and translating market and data signals into clear decisions. Success will be defined by the ability to align cross-functional teams and deliver measurable business impact across both broadcast and digital platforms.
Key Responsibilities
Strategic Planning & Platform: Led Growth Roadmap: Lead the development of a forward-looking strategy anchored in the transition from traditional distribution to direct-to-consumer ecosystems. Shape the roadmap to position the platform as a scalable enterprise-grade solution for global clients balancing growth monetisation and long-term optionality.
Global Market Expansion and Portfolio Strategy: Identify assess and prioritize international markets and adjacencies defining tailored entry strategies (organic partnerships acquisitions) anchored in a white-label platform-first approach. Drive rapid capital-efficient expansion by minimizing capex-heavy builds for partners and enabling faster adoption through proven scalable infrastructure.
Leadership Advisory: Serve as a trusted advisor to the Business Leader bringing structured thinking external perspective and data-backed recommendations to key business decisions. Support high-stakes initiatives including investments market entries and strategic pivots.
Product Experience & Engagement Innovation: Partner with product and content teams to evolve the platform beyond streamingenabling features such as short-form highlights real-time interactivity gamification and creator-led experiences to deepen engagement and drive stickiness.
Partnerships & Alliances: Conceptualize and drive strategic partnerships distribution alliances and joint ventures to unlock scale and accelerate growth. Build and scale strategic partnerships with global clients distributors telcos and ecosystem players. Enable bundled offerings local payment integrations and go-to-market alliances that strengthen the DTC relationship and expand reach.
Business Performance & Insights: Establish robust tracking mechanisms to monitor performance generate insights and recommend course corrections.
Go-to-Market Strategy: Define and refine GTM strategies for content platforms and offerings across regions. Translate data and market intelligence into actionable insights enabling continuous optimisation of pricing packaging and content strategies.
Cross-functional Alignment: Work closely with content revenue tech distribution marketing and finance teams to ensure strategy translates into execution. Act as a unifying force to break silos and enable coordinated delivery across geographies.Performance Measures
International Revenue & Monetization: Growth in international revenue across subscription ad-supported and partnership-led streams.
Market Expansion & Speed-to-Market: Successful entry and scaling in priority markets measured by time-to-launch subscriber acquisition and early-stage traction enabled through platform-led deployment.
Platform Adoption & Commercial Success: Number and scale of platform partnerships (white-label or otherwise) including revenue contribution client retention and long-term strategic value.
Subscriber Growth Engagement & Retention: Improvement in key lifecycle metrics including acquisition cost efficiency engagement levels churn reduction and overall customer lifetime value.
Innovation & Product Impact: Adoption and performance of new product features and engagement levers reflected in increased usage session time and differentiated user experience.
Partnership Effectiveness & Ecosystem Scale: Depth and impact of partnerships across distribution payments and marketing contributing to expanded reach and improved conversion.
Data-Driven Decision Impact: Effectiveness of insights in driving pricing packaging and GTM decisions leading to measurable improvements in performance metrics.
Operational Scalability Security & Compliance: Strength of platform reliability scalability and security alongside adherence to global compliance standards enabling seamless operations across markets.
Qualifications Knowledge & Skills
- 14-16 years of experience in strategy consulting business operations or related domains with a strong track record of leading strategic initiatives in high-growth global or platform-led organizations.
- Experience in partnering with CXO stakeholders with the ability to influence decision-making shape strategic agendas and operate as a trusted advisor in complex high-stakes environments.
- MBA from a Tier 1 institution or equivalent experience in top-tier consulting / corporate strategy roles as well as in high-scale high-velocity environments.
- Deep understanding of global markets and international business dynamics with a well-articulated perspective on macroeconomic and geopolitical trends and the ability to translate these into actionable strategic priorities and business implications.
Required Experience:
Exec
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.