Community Manager DACH

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

The Role

We are not looking for someone to moderate comments. We are looking for someone who lives on the For You Page understands that a single reply in the right comment section can outperform a paid campaign and treats community as the brands most powerful asset. You will own community management across three distinct brands and audiences Shark Home Shark Beauty and Ninja with Instagram and TikTok as your primary stage. You will be part of the Social Media & Community team.

Responsibilities

• Own the brand voice across comments DMs replies and mentions for Shark Home Shark Beauty and Ninja ensuring every interaction feels human on-brand and intentional

• Engage proactively beyond owned channels jump into trending conversations comment on relevant creator content and place our brands where culture is already happening

• Inspire surface and amplify UGC celebrate community content encourage participation and turn everyday customers into vocal brand advocates

• Build genuine ongoing relationships with superfans power users and repeat engagers across all three brand communities

• Run ongoing social listening across brand communities product categories and cultural territories: food & cooking culture home aesthetics and haircare & beauty rituals

• Monitor brand sentiment and competitor community health flag risks early andidentifyopportunities to lean in

• Identifymicro-trends and emerging conversations weeks before they go mainstream feeding those insights directly into content briefs and campaign planning

• Develop andmaintaindistinct community tones for each brand and build response playbooks tone-of-voice guides and escalation protocols

• Own real-time community activation during product launches campaign moments and cultural events

• Track community KPIs including engagement rate response time sentiment score UGC volume and follower growth

• Deliver monthly community reports with clear analysis trends and actionable recommendations for the wider team

Your Profile

• 2 years of experience in community management or social media brand-sideor agency

• Fluent in German and English written and spoken

• Deep practitioner-level knowledge of Instagram and TikTok algorithm formats culture and community dynamics

• Experience with social listening tools ( Sprout Social)

• Strong copywriting instinct you can write a comment that earns thousands of likes

• Proventrack recordof inspiring UGC and building genuine brand advocacy

• Based in Frankfurt or willing to commute for regular in-office days

Nice to Have

• Background in a social-first agency environment

• Experience with DACH consumer brands in home beauty or kitchen categories

• On-camera confidence for community content moments

• Familiarity with tools such as Dash HudsonEmplifi or Sprinklr

Our Channels

Community management spans the following Instagram profiles:

• Shark Beauty: @sharkbeautyde

• Shark Home: @

• Ninja: @