Journey Specialist II

At GEICO we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers expectations while making a real impact for our company through our shared purpose.

When you join our company we want you to feel valued supported and proud to work here. Thats why we offer The GEICO Pledge: Great Company Great Culture Great Rewards and Great Careers.

Journey Specialist II Growth & Journey Marketing (Senior Journey Specialist)

HM: Jonathan Somich

As the Senior Journey Specialist you will be responsible for the day-to-day development and execution of email marketing campaigns as well as other digital marketing channels to drive engagement. The ideal candidate will be data-driven detail-oriented and creative with a strong ability to balance hands-on execution with strategic thinking.

This is a highly collaborative and hands-on role that requires the ability to execute at the campaign level build streamlined and repeatable processes and maintain a clear focus on driving toward big picture goals and objectives.

This role combines strategic partner engagement and lifecycle marketing with handson development including programming standalone automated and journey-based emails using proprietary software and Velocity to deliver personalized datadriven messaging at scale.

Responsibilities:

Develop and execute targeted marketing campaigns using proprietary software and Velocity scripting to create engagement across multiple channels including email SMS push and digital advertising

Work with team members and cross-functional teams to ensure successful execution of campaigns develop audiences and creative and identify strategic growth opportunities by leveraging data and insights.

Utilize customer data and segmentation with conditional logic dynamic content and personalization rules to personalize messaging and increase relevance

Ensure accurate rendering and functionality across devices browsers and email clients

Conduct thorough QA testing and troubleshoot rendering logic or deliverability issues

Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.

Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements and scalable solutions.

Analyze and monitor campaign performance. Provide recommendations and apply learnings to optimize future campaign performance

Maintain thorough documentation of campaigns and processes and adhere to GEICO email development standards and best practices

Develop and maintain reusable email templates and modular components

Act as subject matter expert and communicate performance results strategy and make recommendations to internal partners. Contribute to business reviews

Own and lead deep salesenablement integrations between email marketing platform and CRM tool

Stay current with industry trends and best practices

Other projects as assigned

Qualifications:

Bachelors degree in Marketing Business Administration Communications or related field

3 years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud Adobe Campaign Cheetah Digital Braze Movable Ink Validity etc.

Hands on knowledge of end-to-end email and digital marketing concepts and processes including but not limited to campaign set up and deployment copywriting design audience targeting and segmentation deliverability CRM (Customer Relationship Management) best practices QA A/B testing and legal compliance

Demonstrated ability to work collaboratively with cross-functional teams

Experience with Velocity HTML and CSS coding with a strong foundation in coding fundamentals

Solid understanding of personalization dynamic content and datadriven marketing

Basic knowledge of Adobe Photoshop and Adobe Dreamweaver or comparable tools

Experience with A/B testing and optimization strategies

Ability to balance multiple projects and changing requirements with strong troubleshooting skills

Strong proficiency with Microsoft Office especially Excel and PowerPoint

Highly detail-oriented data-driven self-starter innovative and analytical

Excellent interpersonal written and oral communication skills

Proven track record of achieving results in a matrixed environment

Demonstrable aptitude for learning new skills programs and processes

Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment

Preferred Qualifications:

Experience supporting triggered lifecycle or behavioral email programs

Familiarity with CRM data structures and marketing data integrations

Basic level knowledge of SQL

Experience in the Insurance Financial Services Telecom or other subscription-based businesses

Location:

• Hybrid - 3 days/week onsite and 2 days remote
• Bethesda MD New York NY Cleveland OH or Chicago IL
• Remote will be considered
• Travel 10%
  • Events and meetings

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Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include but are not limited to the scope and responsibilities of the role the selected candidates work experience education and training the work location as well as market and business considerations.

The GEICO Pledge:

Great Company:At GEICO we help our customers through lifes twists and turns. Our mission is to protect people when they need it most and were constantly evolving to stay ahead of their needs.

Were an iconic brand that thrives on innovation exceeding our customers expectations and enabling our collective success. From day one youll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on peoples lives.

Great Careers:We offer a career where you can learn grow and thrive through personalized development programs created with your career and your potential in mind. Youll have access to industry leading training certification assistance career mentorship and coaching with supportive leaders at all levels.

Great Culture:We foster an inclusive culture of shared success rooted in integrity a bias for action and a winning mindset. Grounded by our core values we have an an established culture of caring inclusion and belonging that values different perspectives. Our teams are led by dynamic multi-faceted teams led by supportive leaders driven by performance excellence and unified under a shared purpose.

As part of our culture we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards:We offer compensation and benefits built to enhance your physical well-being mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your familys overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race color religious creed national origin ancestry age gender pregnancy sexual orientation gender identity marital status familial status disability or genetic information in compliance with applicable federal state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.