Manager, Marketing

Job Description:

Position Overview

Manage all brand marketing and new product development strategies and implementation activities for assigned business lines (brand portfolio) to meet business goals.

Key Responsibilities

Position Marketing as a Strategic Service Provider

• Serve as the primary interface between the business commercial teams and Marketing & Communicationsensuring marketing resources are deployed intentionally efficiently and in alignment with business priorities.
• Proactively assess business needs and translate them into clear actionable marketing strategies and annual plans.

Lead Integrated Marketing Strategy & Planning

• Develop and oversee enterprise segment and product-level marketing strategies balancing near-term commercial needs with long-term brand and growth objectives.
• Drive annual marketing planning prioritization and budget alignment in close partnership with Director Marcomm.

Own Brand Positioning and Messaging Frameworks

• Ensure consistent differentiated brand positioning across all channels audiences and touchpoints.
• Establish messaging frameworks and campaign briefs that guide execution across digital CRM and traditional channels.

Guide Campaign Development & Commercial Enablement

• Partner with the Digital Marketing Manager to define campaign objectives target audiences value propositions and success metrics.
• Ensure campaigns are aligned to commercial priorities and supported with the right tools content and enablement materials.

Manage and Develop Marketing Talent

• Lead coach and develop marketing professionals ensuring clarity of roles accountability and high performance.
• Set expectations for collaboration service orientation and measurable business impact.

Leverage Insights to Inform Strategy

• Use market intelligence customer insights and performance data to shape marketing direction and guide prioritization decisions.
• Continuously refine plans based on results changing business needs and emerging opportunities.

What is expected of you and others at this level

• Manages professional employees and/or supervisors or supervises large complex technical or business support or production operations team(s)
• Is accountable for the performance and results of a team within own discipline or function
• Adapts departmental plans and priorities to address resource and operations challenges
• Decisions are guided by policies procedures and business plan; receives guidance from senior manager
• Provides technical guidance to employees colleagues and/or customers

Competencies Expected of You and Others at This Level

• Balances Stakeholders - Anticipating and balancing the needs of multiple stakeholders

• Business Insight - Applying knowledge of business and the marketplace to advance the organizations goals

• Organizational Savvy - Maneuvering comfortably through complex policy process and people-related organizational objectives

• Manages Ambiguity - Operating effectively even when things are not certain and the way forward is not clear

• Drives Results - Consistently achieving results even under tough circumstances

Minimum Qualifications and Skills

• Bachelors Degree required preferably in a business or marketing field
• 5-7 years relevant experience required
• Familiarity with complex forecasting planning and financial models
• Knowledge of Customer Relationship Management platforms preferred
• Experience with relational database management and report generation tools

This job description is intended to describe the general nature and level of work performed. It does not include all responsibilities and skills required of the job and may be changed at any time. All responsibilities must be completed in compliance with all safety protocols policies procedures and consistent with the spirit and philosophy of The Andersons Statement of Principles.

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Note: The statements herein are intended to describe the general nature and level of work being performed but are not to be seen as a complete list of responsibilities duties and skills required of personnel so classified. Also they do not establish a contract for employment and are subject to change at the discretion of the employer. The Andersons Inc. is a Drug-Free Workplace. The Andersons Inc. is an EO employer M/F/Veteran/Disability/Gender Identity/Sexual Orientation.

Note: The Andersons Inc. conducts drug alcohol and/or medical testing of applicants and employees based on type of position. A copy of our testing policy is available by contacting the HR Department at .

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