Lifecycle & Growth Marketing Specialist

Working at Mercell

At Mercell were on a mission to revolutionize public procurement making it accessible and effortless for everyone involved. Imagine a world where public buyers and visionary suppliers come together seamlessly to make a great deal easier and shape the future. Thats what were all about.

With a dynamic culture built on continuous growth trust and collaboration Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

Together lets shape the future and create real value for society one innovative solution at a time.

Your Mission

As our Lifecycle & Growth Marketing Specialist you will own the execution of our customer acquisition journeys building the email sequences in-app flows and AI-assisted workflows that turn strategy into measurable trial signups activation and conversion across our European markets.

Youll sit within our Growth Marketing team working closely with the Head of Growth Marketing and our Senior Marketing Automation Specialist. Together as a team we form the marketing automation function while having a clear split of responsibilities. Your colleague owns the infrastructure data model and reporting architecture while you own the campaigns flows and messaging that run on top.

This is a hands-on build role for someone who thinks in audiences and behaviours thrives on iteration and is already using AI to work smarter not because someone asked but because youve seen what it makes possible.

Core Responsibilities

• Build and manage automated journeys end-to-end: trial onboarding activation nudges conversion sequences and re-engagement programmes with a strong focus on revenue growth.

• Design and configure per-campaign audience logic by market product company size and engagement level.

• Run A/B tests and continuously optimise journey performance based on engagement conversion and downstream pipeline data.

• Build and manage in-app messaging and on-site conversion flows (tools such as Sleeknote or similar) scoping targeting logic for each flow: who sees it when and why.

• Design and iterate on messaging that drives trial signups feature adoption and upsell working closely with Product Marketing to align on positioning.

• Build repeatable AI-assisted workflows that make growth marketing execution faster: content repurposing multilingual campaign drafts reporting summaries brief templates. Stay current on AI capabilities and proactively propose new applications.

Required Qualifications

• Proven hands-on experience (ideally 35 years) with a marketing automation platform HubSpot Marketo Salesforce Marketing Cloud or similar. Recent HubSpot experience is especially valued.

• Experience in building multi-step journeys from scratch.

• Strong grasp of segmentation targeting and personalisation: you think in audiences and behaviours not email blasts.

• Experience with on-site or in-app messaging tools (Sleeknote Drift Intercom OptinMonster or similar).

• You are comfortable with data reading campaign reports spotting patterns and making optimisation decisions based on performance metrics.

• Hands-on experience applying AI tools (Claude ChatGPT Gemini or similar) in professional work: wed expect you to show examples of workflows youve already built.

• Strong written and spoken communication in English. Additional Nordic or European languages are a plus.

Preferred Qualifications

• Experience in B2B SaaS or two-sided marketplace environments.

• Experience working across multiple European markets or with multilingual campaigns.

• Familiarity with Zapier Make n8n or other no-code/low-code automation tools.

• A genuine curiosity about the craft of marketing how it shapes behaviour and how new tools can help you do it better.

Start date: As soon as possible
Duration: Full time
Workplace type: Hybrid - working onsite at the office minimum 3 days per week and from home balancing flexibility with collaboration
Location: Copenhagen Denmark / Stockholm Sweden / Oslo Norway / Utrecht Netherlands / Helsinki Finland
Application Deadline: 30.05.2026. However do not wait to submit your application - we will read applications and talk to potential candidates as we receive them

What we offer

As a fast growing technology company we are committed to taking care of our employees through initiatives such as hybrid work to support work-life balance health and insurance plans (may differ per country/office) pension plans paid parental leave social happenings and competitive salary packages. Please see to get more insights on what to expect of perks benefits and culture when joining Mercell.

Has this sparked your interest

Then we cant wait to have you join our mission and looking forward to receiving your application!

If you have questions for this position we are happy to chat with you. Please reach out to Anton Panin Head of Growth Marketing
Email:

-Mercell is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.

-Mercell handles all personal data in line with GDPR and our Privacy Policy.

-Mercell does not provide relocation support. We are seeking candidates who are already based in or have existing work authorization for the country where the role is located.

-Mercell may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.