Digital Marketing Manager
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Job Location:
Katonah, NY - USA
Hourly Salary:
USD 24 - 29
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Department: Marketing
Supervisor: Director of Marketing & Communications
Type: Full-Time Non-Exempt
Compensation: $24-$29 per hour (est. $49920-$60320 per year)
JOB DESCRIPTION
As a member of the Caramoor Marketing Department the Digital Marketing Manager has a multifaceted role that incorporates a knowledge of sales and marketing strategies skill with relevant technology and software for event promotion and a data-driven mindset to support Caramoors audience development and revenue goals. This role operates as a thought partner with the Director of Marketing & Communications and leadership team to develop creative marketing solutions with a focus on website management comprehensive ad plan execution and departmental analytics.
The Digital Marketing Manager will oversee the lifecycle of marketing projects ensuring that all digital and print initiatives are unified on schedule and optimized for maximum revenue impact. By bridging the gap between creative production and analytical performance this position ensures that the department operates with high technical efficiency and meets the strategic objectives of the institution.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Digital Marketing
REQUIRED SKILLS AND QUALIFICATIONS
Experience
ABOUT CARAMOOR
Our mission is to enrich the lives of audiences through innovative and diverse musical performances of the highest quality;mentor young professional musicians;and engage children through interactive educational experiences that deepen their relationship to andtheirunderstanding of music. These three prongsmusic performance musician mentoring and music educationinformeverything we do.
Located onan80-acre campus in Katonah NY Caramoor Center forMusicand the Arts Inc. is a 501c3 non-profit arts center that has been in continuous operation since 1946. It presents approximately 55 live music performances throughout the year in a wide range of genres culminating in a major summer season starting in June through early also trains the next generation of classical musicians and provides music-based arts education to local schoolchildren. Through its public programs and community events Caramoor annually serves approximately40000 people.
Caramoor was the home of arts patrons Lucie and Walter Rosen who opened theirdoorsin 1946 to welcome artists and audiences to be inspired by music in the context of their beautiful gardens historic buildings and acollection of musicfrom chamberandorchestral to operaforms the core ofCaramoorsprogramming but over the yearsthe programminghas grown to include jazz American Roots global music American songbook family programs and also rents its facilities and grounds for private events.
Caramoorjoins withthose whoseekto promote equality eradicate injustice and support inclusion. As in a choir our world benefits from a multitude of voices coming together in harmony.
Caramoor is an Equal Opportunity Employer (EEO); this means that all aspects of employment including but not limited to recruiting advertising hiring training promotions compensation benefits transfers layoffs return from layoffs disciplinary action and discharge shall be conducted on the basis of qualification and ability without regard to actual or perceived race religion political affiliation disability sex (including sexual violence and sexual harassment) sexual orientation gender identity gender expression pregnancy or any reproductive health decisions genetic disposition neurodiversity color age weight national origin citizenship familial status marital status domestic victim status military and veteran status or any other basis protected by law.
We pledge to uphold equality in our hiring and employment practices and to create an environment where everyone from any background can do their best work.
Supervisor: Director of Marketing & Communications
Type: Full-Time Non-Exempt
Compensation: $24-$29 per hour (est. $49920-$60320 per year)
JOB DESCRIPTION
As a member of the Caramoor Marketing Department the Digital Marketing Manager has a multifaceted role that incorporates a knowledge of sales and marketing strategies skill with relevant technology and software for event promotion and a data-driven mindset to support Caramoors audience development and revenue goals. This role operates as a thought partner with the Director of Marketing & Communications and leadership team to develop creative marketing solutions with a focus on website management comprehensive ad plan execution and departmental analytics.
The Digital Marketing Manager will oversee the lifecycle of marketing projects ensuring that all digital and print initiatives are unified on schedule and optimized for maximum revenue impact. By bridging the gap between creative production and analytical performance this position ensures that the department operates with high technical efficiency and meets the strategic objectives of the institution.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Digital Marketing
- Drive departmental reporting by analyzing and interpreting summaries of web and marketing activity.
- Monitor Google Analytics and related tools to assess audience behavior and leverage data for informed marketing decisions.
- Design marketing research methods and analyses to drive data informed decisions across the organization.
- Present findings to the department and make recommendations based on audience feedback and participation.
- Support the development and design of internal reporting for board committees and stakeholders.
- Manage the maintenance security and accuracy of the Caramoor website.
- Collaborate on a process for seasonal event builds and ensure continuous event control within the content management system.
- Coordinate with digital marketing partners to maximize SEO efforts and returns for all programmatic offerings.
- Monitor the general marketing mailbox and facilitate internal communication processes for web related requests.
- Lead the project management of marketing initiatives managing timelines and internal workflows to ensure production deadlines are met.
- Oversee the security and preservation of legacy digital assets including programs photography and video archives.
- Engage in graphic design and simple video editing for digital platforms when needed to support the Marketing Department.
- Manage the execution of the full advertising plan including digital print and radio campaigns.
- Collaborate with leadership on the development of marketing strategy and earned revenue goals.
- Coordinate with agencies and local media partners on the creation and execution of advertising campaigns.
- Manage the timeline for all deliverables to ensure print and digital publication deadlines are met.
- Ensure that marketing programs and ad placements are unified and consistent across all departments.
REQUIRED SKILLS AND QUALIFICATIONS
Experience
- Candidates should have a bachelors degree and a minimum of three years of experience in marketing operations digital strategy or communications.
- Demonstrated experience using data to create successful marketing and sales strategies.
- Experience at nonprofit and cultural institutions a plus.
- Proficiency with MS Office Suite Google Analytics and related tools. Adobe Creative Suite including InDesign Photoshop and Illustrator proficiency a plus. Experience with ticketing systems CRM systems and CMS a plus.
- A tech savvy professional with a passion for music and the arts and a creative mindset towards selling tickets and achieving attendance and revenue goals.
- A willingness to respect Caramoors dedication to DEIA initiatives and to support the ongoing implementation of a multi-year strategic plan devised by the CEO and the Board of Trustees.
- Excellent analytical and communication skills with a focus on creative problem solving.
- Must be able to work on-site in our administrative office on Caramoors 81-acre wooded campus.
- Flexibility to attend weekday evening and weekend events particularly during the summer season.
- Authorization to work in the U.S. isrequired.
ABOUT CARAMOOR
Our mission is to enrich the lives of audiences through innovative and diverse musical performances of the highest quality;mentor young professional musicians;and engage children through interactive educational experiences that deepen their relationship to andtheirunderstanding of music. These three prongsmusic performance musician mentoring and music educationinformeverything we do.
Located onan80-acre campus in Katonah NY Caramoor Center forMusicand the Arts Inc. is a 501c3 non-profit arts center that has been in continuous operation since 1946. It presents approximately 55 live music performances throughout the year in a wide range of genres culminating in a major summer season starting in June through early also trains the next generation of classical musicians and provides music-based arts education to local schoolchildren. Through its public programs and community events Caramoor annually serves approximately40000 people.
Caramoor was the home of arts patrons Lucie and Walter Rosen who opened theirdoorsin 1946 to welcome artists and audiences to be inspired by music in the context of their beautiful gardens historic buildings and acollection of musicfrom chamberandorchestral to operaforms the core ofCaramoorsprogramming but over the yearsthe programminghas grown to include jazz American Roots global music American songbook family programs and also rents its facilities and grounds for private events.
Caramoorjoins withthose whoseekto promote equality eradicate injustice and support inclusion. As in a choir our world benefits from a multitude of voices coming together in harmony.
Caramoor is an Equal Opportunity Employer (EEO); this means that all aspects of employment including but not limited to recruiting advertising hiring training promotions compensation benefits transfers layoffs return from layoffs disciplinary action and discharge shall be conducted on the basis of qualification and ability without regard to actual or perceived race religion political affiliation disability sex (including sexual violence and sexual harassment) sexual orientation gender identity gender expression pregnancy or any reproductive health decisions genetic disposition neurodiversity color age weight national origin citizenship familial status marital status domestic victim status military and veteran status or any other basis protected by law.
We pledge to uphold equality in our hiring and employment practices and to create an environment where everyone from any background can do their best work.
Required Experience:
Manager
About Company
Caramoor is a destination for exceptional music, captivating programs, spectacular gardens and grounds, and wonderful moments with friends and family.
