Director, Marketing Data Program Management

**THIS IS A 6-MONTH CONTRACT ENGAGEMENT THAT MIGHT BECOME PERMANENT**

We are seeking a seasoned executive-minded Director of Marketing Data Program Management to lead one of the most consequential data transformation efforts in our organization. This individual will serve as the central orchestrator the single point of program gravity across our Marketing Technology and Analytics organizations bringing clarity cadence and momentum to a complex portfolio of marketing data initiatives. 

Operating at the intersection of business strategy and technical execution you will establish the operating model governance structures and decision-making frameworks that allow our marketing data program to scale. You will work shoulder-to-shoulder with VP and C-suite stakeholders steering committees and cross-functional teams translating ambiguity into action and competing priorities into a defensible living roadmap. 

This role demands a leader who thrives in complex matrixed environments; who earns credibility with both business and technical audiences; and who is motivated not by managing tasks but by driving outcomes that matter. 

Key Responsibilities 

Governance & Decision Enablement 

• Own and lead the monthly Marketing Data Decision Forum engaging Marketing Technology and Analytics leadership to surface decisions document outcomes and drive follow-through with accountability. 

• Design and maintain decision frameworks governing data sources identity resolution profile management and campaign dependencies including explicit ownership assignment where ambiguity exists. 

• Establish a formal intake and evaluation process for new data requests replacing ad hoc submission with structured defensible routing and prioritization. 

• Proactively identify escalate and manage risks blockers and tradeoffs before they impact delivery keeping executive stakeholders informed and decisions ahead of issues. 

Program Oversight & Roadmap Leadership 

• Maintain a single continuously updated view of the entire in-flight data initiative portfolio encompassing status ownership dependencies and sequencing across parallel workstreams. 

• Synthesize input from Marketing Technology and Analytics teams into a coherent living roadmap explicitly connected to business value outcomes not just delivery milestones. 

• Communicate program status priority shifts and strategic implications to executive and working-level audiences with the context and confidence of a trusted advisor. 

• Partner with delivery teams to ensure alignment on priorities expected outcomes and work sequencing promoting consistent repeatable program management standards across the organization. 

• Produce and maintain the authoritative program artifacts: initiative portfolio governance and cadence documentation risk and decision logs and executive communications. 

Executive Stakeholder Engagement 

• Lead steering committee preparation facilitation and follow-through ensuring executive stakeholders are equipped to make decisions and act with confidence. 

• Build trusted relationships across VP and C-suite levels operating as a credible objective voice capable of navigating organizational dynamics and competing agendas. 

• Translate technical complexity into executive-ready narratives bridging the language gap between data and engineering teams and business leadership. 

Qualifications :

Required Qualifications 

• 8 years of progressive experience in enterprise program management product management or strategic operations with a demonstrated track record of leading complex cross-functional programs at scale. 

• Proven experience owning governance structures decision forums and executive-level communications in large matrixed organizations. 

• Strong business and technical fluency capable of engaging credibly with both marketing and data/engineering teams without being dependent on either. 

• Demonstrated ability to build and manage a living program roadmap across multiple parallel workstreams balancing competing priorities against business outcomes. 

• Experience operating in ambiguous high-stakes environments where structure doesnt yet exist and the ability to create it. 

• Exceptional written and verbal communication skills including executive-level storytelling stakeholder briefings and structured documentation. 

• Experience with data platforms marketing technology ecosystems (CRM CDP identity resolution campaign management) or large-scale digital transformation programs. 

• Bachelors degree in Business Marketing Information Systems or related field; advanced degree or MBA preferred. 

Preferred Qualifications 

• Experience in a consulting advisory or client-embedded capacity particularly supporting enterprise transformations from within a client organization. 

• Familiarity with Azure DevOps Airtable or similar program management and portfolio visibility tooling. 

• Background in hospitality travel financial services or other high-volume B2C industries with complex MarTech and data ecosystems. 

• Exposure to data governance frameworks data product thinking or modern data architecture (e.g. medallion architecture data mesh CDP integration). 

• PMP PgMP SAFe or equivalent program management certification. 

Key Traits & Success Profile 

The ideal candidate is not defined by their title they are defined by their impact. We are looking for someone who: 

• Quarterbacks without a playbook  able to bring order to ambiguous fast-moving environments through structure communication and calm under pressure. 

• Earns trust on both sides of the aisle  equally credible with a CMO and a data architect translating freely between strategy and execution. 

• Drives decisions not just discussions  knows how to create the conditions where choices get made documented and acted upon. 

• Leads through influence not authority  able to align competing stakeholders and sustain momentum without direct control over delivery teams. 

• Sees the whole board  proactively surfaces dependencies risks and tradeoffs across the full portfolio not just the workstream in front of them. 

• Communicates with precision and presence  confident preparing and delivering executive briefings and equally effective writing a sharp one-page summary. 

• Owns outcomes not outputs  focused on business impact and program health not just hitting milestones or producing deliverables. 

Remote Work :

Yes

Employment Type :

Full-time