Digital Marketing Specialist

Location:India (Hybrid/Bangalore)

Department:Marketing

Type:Full-Time

About theRole

We are seeking an experienced Digital Marketing Specialist to drive our global marketing engine. The ideal candidate combines deep expertise in SEO SEM and GEO with the ability to adapt developer-focused content across various platforms. You have 5 years of experience in B2B SaaSspecifically within real-time communications (RTC) or other developer-focused technologies. You are a proactive strategist who doesnt just execute tasks but anticipates market shifts and dictates the campaign roadmap.

This role requires a forward-thinking professional who will work very closely with Growth Field and Product Marketing to ensure all campaigns are executed tracked and optimized for the best possible outcomes. You are highly detail-oriented and expected to manage campaigns with a focus on strategic alignment and performance.

Key Responsibilities

• Full-Funnel SEO-SEM-GEO:Lead the strategy performing keyword research and optimizing content for both traditional and generative search engines
• Integrated Campaign Support:Work in lockstep with Growth Content and Product Marketing to support regional and global initiatives ensuring every campaign is tracked and optimized for maximum ROI
• Copywriting & Channel Execution:Leverage our master content calendar and assets to strategically adapt and write high-impact copy for social posts paid ads and digital channels
• AI-Powered Optimization:Leverage AI tools (e.g. ChatGPT Perplexity Surfer SEO) to scale production and optimize existing assets while ensuring high quality and creativity
• Performance Marketing:Design launch and optimize global high-ROI paid ad campaigns across LinkedIn Twitter Reddit and other developer communities
• Analytics & Iteration:Act as a data scientist for your own campaigns.Monitor KPIs perform A/B testing and pivot strategies based on real-time performance data
• Brand Alignment:Enforce brand tone and voice consistency across all digital channels

Required Qualifications

• Bachelors degree in Marketing Communications or related field
• 57 years of experience in Digital Marketing specifically in full-time roles for US-based software companies
• Strong understanding of digital marketing channels and analytics tools such as Google Analytics SEMrush or Ahrefs
• Developer marketing experience engaging with technical communities on Reddit Stack Overflow or GitHub
• Demonstrated expertise using AI tools to ideate edit and optimize content
• Ability to maintain a working schedule that provides at least 34 hours of overlap with the US Pacific Time (PT) business day for synchronous collaboration
• Exceptional written and verbal English communication skills with the ability to distill complex topics into accessible content
• Experience managing contributors (in-house or freelance) and collaborating with cross-functional teams

Technical Toolkit & Preferred Skills

• Campaign Types:Experience with different campaign types such as P-Max AI-Max DemandGen etc.
• Ads:LinkedIn Campaign Manager Google Ads Manager GA4
• Analytics: Google Analytics Google Tag Manager Google Search Console Microsoft Clarity Hotjar or equivalent platforms
• AI-Assisted Workflow:Proficiency in using AI tools for content ideation data analysis and creative versioning to 10x your output
• Industry Knowledge:Previous experience with Real-Time Communications (RTC) or Conversational AI platforms

What We Offer

Competitive salary based on experience and location

Opportunity to shape the brand voice and thought leadership of a growing global company

Collaborative innovation-driven work environment with opportunities for professional growth

Required Experience:

IC