Communications Specialist II

Under direction of the Executive Director leads the development and execution of communication strategies utilizing electronic print video and social media resources. Implements and manages social content and campaigns and special communications projects to enhance the organizations brand while increasing engagement and evaluating results. Serves as a Baltimore County Public Schools (BCPS) event specialist supporting the coordination of systemwide events. Performs other duties as assigned.

EXAMPLES OF DUTIES:

• Collaborates with leadership to develop and implement a broad social media strategy for Baltimore County Public Schools employing the use of multiple social media tools to share information and engage the community.
• Leads writing editing reviewing and modifying content; scriptwriting and interviewing for video productions; assisting in determining news coverage; maintaining web pages; and monitoring stakeholder engagement and perception of the system.
• Applies creative judgment and skill in preparing communication materials. Develops letters notices web pages and newsletter-type publications. Meets the social media messaging expectations of the system with respect to tone content and frequency of posting reflective of best practices and platform-specific audience dynamics.
• Serves as BCPS event specialist supporting the coordination of systemwide events (awards programs groundbreakings ribbon cutting press conferences). Develops related media items publications and other communication tools. Serves as specialist for production and distribution of BCPS informational and promotional materials.
• Provides leadership and editorial direction and coordinates production of content for systemwide multimedia products.
• Develops engaging content for distribution across social media channels (e.g. Facebook Twitter Instagram BCPS website BCPS-TV).
• Collaborates with BCPS offices and departments to develop and implement communication and engagement plans for system projects and initiatives.
• Writes edits reviews and publishes a variety of content posts and system messages.
• Compiles and analyzes monthly and annual reports to monitor social media newsletter blog and website performance and trends.
• Assesses need for plans creates coordinates and evaluates communication strategies and channels to improve communications with particular emphasis on strengthening engagement with the community.
• Maintains content management systems databases and editorial calendars. Provides clear concise written content for both electronic and printed media adhering to production and editorial calendars and maintaining editorial standards of quality and accuracy.
• Supports the planning process for systemwide events including award programs groundbreaking ceremonies press conferences and BCPS festival.
• Assists graphic design specialist in the overall design and production of digital content for system publications website blogs and social media channels.
• Performs other duties of similar scope and complexity as required.

MINIMUM QUALIFICATIONS:

Education Training and Experience:

• Bachelors degree in communications PR business or related field.
• Four years related experience. Experience with school system operations preferred.
• Portfolio required at time of interview.

Licenses and Certificates:

• N/A

Knowledge Skills and Abilities:

• Thorough knowledge of the principles and practices of public communications and public relations. Thorough knowledge of English grammar punctuation usage and style.Knowledge of the development of informational materials. Knowledge of publication design editing and production.

• Demonstrated skill in composing clear effective and appropriate correspondence and other written materials. Knowledge of and ability to use content management system as well as tools such as Hootsuite to publish content to social media channels. Knowledge of managing multimedia assets such as video for use within web pages in newsletters and on social of BCPS operations systems policies and programs.

• Demonstrated organizational skills and attention to detail required. Skill in communicating with the public. Excellent human relations skills.

• Ability to establish effective working relationships with the public executive staff members and peers.

PHYSICAL AND ENVIRONMENTAL CONDITIONS:

The work of this class is generally sedentary. Work involves occasional travel to offices and schools throughout Baltimore County.

CONDITIONS OF EMPLOYMENT:

Employees may be required to work beyond their normally scheduled hours with little or no advanced notice. Work schedule will include nights occasional weekends and travel.

Citizenship residency or work VISA in United States required

BENEFITS:BCPS offers a comprehensive benefits program for eligible employees including options for medical plans dental plans vision life insurance flexible spending accounts disability coverage and 403(b)/457 plans. Other benefits include paid vacation paid holidays sick personal business and bereavement days and flexible leave options such as FMLA sick bank and board approved new hires will attend a benefits meeting upon hire.

Visit the BCPS website for additional information about benefit plans for BCPS employees at class specification defines the types of duties and level of difficulty of work required of positions in this title. It shall not be held to exclude duties not mentioned nor limit the right of management to assign work to employees.

RETIREMENT: Eligible for the Baltimore County Employees Retirement System

GRADE:

Grade 05 - 12 Month OPE Pay Scale

SALARY:$77477 to $124622 (Annual Salary Scale for Exempt 12-Month Employees Represented by BCPSOPE 2025-2026 Effective January 1 2026) Visit the BCPS Office of Payroll website for additional information on pay scales other compensation and leave accruals at COMPENSATION: This position may be eligible for comp time. Visit the BCPS website to review the OPE Master Agreement for additional information at Status: Exempt

Application Instructions

Please read and carefully follow the instructions provided below.

• Applicants are required to have a completed application on file for employment with Baltimore County Public Schools (BCPS). Information on your resume and application must match. This information is necessary for salary determination should you receive an offer of employment.
• Professional references must be submitted to complete your application. Examples of professional references include current and former principals supervisors managers mentor teachers and university/college references from colleagues friends community members not be accepted.
• Be sure to account for all periods of employment and unemployment. Failure to complete all fields of the Work Experience section of the application may result in your application not being considered. A resume will not be the only document considered in determining your qualifications for a position.
• You MUST attach your unofficial transcript(s) or license(s) to your application if you are applying for a position as a teacher or position which requires Licensure/Certification.

Pre-Employment Requirements:

• All people employed by the Baltimore County Public Schools regular and temporary are required to be fingerprinted and have a criminal background investigation (per COMAR) completed. The fee charged for fingerprinting is $109.
• Anyone offered employment is required to provide proper identification and documentation of eligibility for employment in the US.
• If you have military experience you will be asked to provide a copy of DD214.
• Official transcripts will be required upon hire and must be sent via escript/clearinghouse from your university.
• Some positions will require employees to undergo a physical examination and/or drug testing.
• All newly hired personnelmustattend aBenefits and Retirement Orientationmeeting.
• Additional job verification will be required for salary credit.

Contact Information
Office of Staffing & Licensure
Phone:
Email:

This document describes the duties and responsibilities of a position or group of positions. It shall not be held to exclude duties not referenced nor limit the right of management to assign work to employees.