VP, Retirement Solutions Marketing

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Addendum:Join a fast-moving highly collaborative marketing leadership team driving growth retention and brand strength across Nationwides Retirement Solutions (RS) business. This role is ideal for an enterprise-minded marketing leader who can connect the RS business plan to clear marketing strategies in the $1$50M plan market public sector leadership and investment/guarantee solutions while delivering measurable sales retention and participant impact. The role reports to the SVP Nationwide Financial Marketing and is a key member of the NF Marketing leadership team working in close partnership with Retirement Solutions leadership (Product Distribution Finance Operations Technology and the Nationwide Retirement Institute).

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Job Description Summary

Do you thrive in leading an integrated marketing organization that is accountable for Retirement Solutions brand performance advisor and institutional growth and data-driven innovation and digital experiences that improve participant outcomes

As the VP Retirement Solutions Marketing youll lead the end-to-end marketing strategy for Nationwides Retirement Solutions (RS) business across public corporate and emerging markets. You will be accountable for advancing the three core RS marketing imperatives: RS Brand & Story promoting a simple differentiated Retirement Solutions story through content media events sponsorships and client interactions; Advisor & Investment Solutions growing advisor-sold new business and driving adoption of investment and protected income solutions; Core Markets Government and Institutional Markets growing profitably in public plans and institutional segments aligned to the institutional value proposition. Well depend on you to drive sustainable growth in RSs core target segment while improving participant outcomes and plan sponsor satisfaction. You and your team will be expected to develop and execute integrated marketing strategies that deliver new sales retention of plans and assets and participant engagement at scale.

Job Description

Key Responsibilities:

• Lead the multi-year RS marketing strategy that directly supports RS growth profitability and participant outcome goals across public private and emerging markets.

• Translate the RS business plan into clear marketing objectives and roadmaps for advisor-sold markets and consultant channels government and institutional plans (e.g. large 457 and 401(a) plans) and participant solutions and financial wellness initiatives.

• Serve as the primary marketing partner to the Retirement Solutions leadership team influencing decisions on product roadmap pricing distribution and experience design to ensure alignment with RS strategic imperatives.

• Own and activate a compelling Retirement Solutions brand and story that differentiates Nationwide in the DC/retirement plan marketplace integrates seamlessly with the broader Institutional and Nationwide Financial value propositions and highlights Nationwides leadership in public sector and institutional plans

• Ensure consistent audience-right messaging across all RS channels (RFPs finals web digital events PR thought leadership sales materials).

• Partner closely with the Nationwide Retirement Institute and NF Brand to embed research behavioral insights and institutional messaging into in-market storytelling.

• Develop and oversee integrated go-to-market strategies that grow advisor-sold new business and deepen relationships with key firms and consultants; support RSs leadership position in government and institutional markets including top-tier public plans; and support strategic partnerships (e.g. major distribution partners) in line with RS objectives

• Direct multi-channel campaigns (email web digital media events sales enablement) that increase awareness and preference for Nationwide Retirement Solutions and promote engagement with key capabilities (e.g. ProAccount digital tools financial wellness programs)

• Ensure contractual and custom marketing commitments for large and strategic plans are met with excellence in collaboration with Relationship Management and Distribution.

• Partner with Product Investments and the Nationwide Retirement Institute to market Protected Retirement and other income and investment solutions (e.g. in-plan guarantees Income America investment options) as part of a holistic retirement strategy.

• Lead participant engagement and communication strategies that drive enrollment and consolidation of assets; contribution increases and long-term savings behaviors; adoption of protected income and investment solutions; and increased use of digital tools and advice experiences.

• Coordinate with RS Retention Marketing and plan sponsor marketing teams to ensure participant strategies are aligned across government institutional and emerging markets.

• Build a data- and insight-driven marketing discipline using analytics to measure impact on plan growth asset retention and participant behaviors; optimize campaigns content and experiences through test-and-learn; and inform prioritization of resources across RS segments and channels.

• Partner with Digital Technology and Operations to advance digital and AI-enabled marketing capabilities (e.g. personalization journey orchestration marketing automation) that scale relevant timely engagement for advisors plan sponsors and participants.

• Own RS marketing performance dashboards and communicate progress insights and action plans regularly to NF and RS leadership.

• Ensure strong alignment with Distribution and Relationship Management (public and private) to support RFPs finalist presentations transitions and ongoing governance; Product Investments and Protected Retirement on value propositions launches and positioning; and NRI and NF Marketing Integration on thought leadership institutional value proposition and firm-level experiences.

• Elevate sales enablement ensuring wholesalers consultants and relationship managers have the tools stories and insights needed to win and retain plans in RSs target segments.

• Lead coach and develop a diverse team of directors managers and specialists across strategy brand content campaigns and experience. Foster a culture that embraces curiosity collaboration accountability and innovation including responsible use of AI and emerging technologies to improve productivity and creativity. Model Nationwides commitment to culture both within the team and in external messaging imagery and engagement.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to SVP Marketing Management - Nationwide Financial. Manages a team of 5 directs with approximately 15 indirect reports.

Typical Skills and Experiences:

Education: Bachelors degree in Marketing Business Communications or related field; MBA or advanced degree preferred

Licenses/Certifications/Designations: FINRA Series 6 Series 26 required within 6 months of hire.

Experience: Typically10 or more years of progressive marketing leadership experience including significant experience in retirement asset management insurance or broader financial services. Proven track record leading integrated B2B / institutional and B2B2C marketing strategies tied to clear sales and retention outcomes. Demonstrated success leading large cross-functional teams and influencing senior executives.

Knowledge Abilities and Skills: Deep understanding of the defined contribution / retirement plans ecosystem including advisor consultant and aggregator channels public sector and institutional plan sponsor needs and participant behaviors and retirement readiness dynamics. Expertise in integrated marketing across digital content events sales enablement and PR with demonstrated impact on acquisition retention and participant engagement. Strong command of data analytics and marketing technology including campaign measurement funnel management ROI modeling and AI-enabled personalization. Proven ability to be a strategic enterprise-minded leader who can connect long-term RS vision with disciplined execution. Exceptional storytelling and communication skills able to simplify complex retirement and regulatory topics for multiple audiences. Inclusive people leader who develops talent builds strong teams and fosters psychological safety. Demonstrated growth mindset with a bias for learning experimentation and continuous improvement.

Other criteria including leadership skills competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring managers leader and Human Resource Business Partner.

Job Conditions:

Overtime Eligibility: Not Eligible (Exempt).

Working Conditions: Nationwide hub location; flexible/hybrid work arrangements in line with company policy. Periodic travel to Nationwide offices client meetings conferences and key industry events as business needs dictate.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specificcircumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs including: medical/dental/vision life insurance short and long term disability coveragepaid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date nine paid holidays 8 hours of Lifetime paid time off 8 hours of Unity Day paid time off 401(k) with company match company-paid pension plan business casual attire and more. To learn more about the benefits we offer click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged appreciated respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills education training credentials and experience of the candidate; the scope complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job Sales Incentives based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for VP Retirement Solutions Marketing : $237750.00-$396250.00

The expected starting salary range for VP Retirement Solutions Marketing : $237750.00-$396250.00