Research Analyst
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Job Location:
Baltimore, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Hello Associates
***Greetings from My3Tech***
Position: Research Analyst
Location: Baltimore MD 21202 (Hybrid)
Duration: 12 Months
Job Description:
Minimum Qualifications:
- A minimum of two (2) years of work experience in a business environment. Qualified relevant internship experience in a directly applicable field (such as digital marketing marketing analytics marketing technology business analysis or IT project support) will be counted toward the required years of experience provided the internship involves substantive professional work rather than observational or training-only activities.
- Working familiarity with Salesforce Marketing Cloud (SFMC) or a comparable enterprise marketing technology platform (such as Mailchimp HubSpot Constant Contact Marketo or Eloqua) from a marketing/analytics user perspective sufficient to understand campaign configuration audience segmentation and reporting outputs.
- Demonstrated SFMC-specific exposure through at least one of the following: (a) active Trailhead learning progress on Marketing Cloud modules (b) in-progress preparation for Marketing Cloud Email Specialist or Marketing Cloud Administrator certification (c) completed SFMC-focused coursework or training or (d) hands-on SFMC platform exposure.
- Demonstrated hands-on experience with digital marketing platforms including Google Ads Meta Ads Manager (Facebook/Instagram) and email marketing platforms such as Mailchimp or Constant Contact.
- Demonstrated hands-on experience with web analytics and search tools including Google Analytics (GA4) and Google Search Console including event/conversion tracking audience analysis and dashboard configuration.
- Demonstrated ability to analyze and interpret campaign performance data including standard digital marketing KPIs such as open rate click-through rate (CTR) conversion rate (CVR) cost-per-click (CPC) return on ad spend (ROAS) and ROI.
- Demonstrated experience designing executing and interpreting A/B tests for landing pages email campaigns or digital ads.
- Working knowledge of the systems development lifecycle (SDLC) and Agile software development methodologies sufficient to operate effectively within a structured IT project environment.
- Demonstrated written and verbal communication skills with the ability to produce clear reports documentation and presentations for both technical and non-technical audiences.
- Demonstrated ability to work collaboratively with IT staff project managers and marketing/business stakeholders.
- Strong organizational skills and attention to detail with the ability to manage multiple priorities and documentation artifacts concurrently.
Preferred Qualifications:
- A minimum of two (2) years of hands-on experience using Salesforce Marketing Cloud (SFMC) or an equivalent tool in a marketing analytics or campaign-operations capacity including familiarity with Journey Builder Email Studio Automation Studio Contact Builder Data Extensions and Subscriber lists.
- Prior experience supporting a platform migration replatforming or legacy-system retirement project in a marketing technology CRM or customer-data context.
- Hands-on experience with SEO analysis using SEMrush including on-page and off-page optimization keyword research backlink building site speed analysis and SERP performance tracking.
- Experience with social media management platforms such as Hootsuite including managing content across multiple brands and channels (e.g. Instagram Facebook LinkedIn Bluesky).
- Experience with CRM platforms such as HubSpot CRM and familiarity with Salesforce Sales/Service Cloud including lead management audience segmentation and understanding data flows between CRM marketing automation and analytics platforms.
- Hands-on experience designing and managing paid media campaigns across Google Ads Meta Ads Manager and LinkedIn including budget allocation audience targeting creative testing and retargeting strategies.
- Proficiency with data visualization and dashboarding tools including Tableau (including LOD expressions parameters and tooltips) or Power BI for building KPI dashboards.
- Strong Microsoft Excel skills including pivot tables lookups and basic data modeling.
- Hands-on experience with SQL/MySQL for data extraction and analysis.
- Exposure to Python R (R Studio) or SPSS for data analysis and statistical reporting.
- Experience with conversion rate optimization (CRO) methodologies including landing page optimization conversion funnel analysis and identifying and resolving drop-off points.
- Experience with e-commerce and CMS platforms such as Shopify including UX optimization landing page configuration and bounce rate reduction.
- Proficiency with content creation and design tools including Canva Figma and the Adobe Creative Suite (Photoshop Illustrator After Effects) as well as video editing tools such as CapCut for supporting outreach asset inventories and migration-related collateral.
- Experience creating pitch decks presentations and visual storytelling materials for stakeholder communication.
- Familiarity with email marketing automation workflows A/B testing audience segmentation and nurture sequence design across Mailchimp HubSpot and Constant Contact.
- Comfort with collaboration and project management tooling including Microsoft Project Jira Confluence SharePoint and Microsoft Teams.
- Familiarity with A/B testing landing page optimization and conversion rate optimization (CRO) methodologies.
- Familiarity with HIPAA PII handling CAN-SPAM / CASL email compliance and accessibility standards (Section 508 WCAG) in a digital outreach context.
- Google credentials such as the Digital Marketing & E-commerce Certificate and Google Analytics Certification
- IBM Data Science Practitioner or equivalent data science / analytics credential.
