Partner Strategy

Mindshare Fulcrum part of WPP Media is looking for a Partner - Category Strategy &
Intelligence to join our growing Strategy practice.
In this role you will serve as the senior strategic lead for one of HULs key business categories -
bringing together media intelligence consumer insights competitive analysis and business thinking to
drive category growth. You will work at the intersection of media strategy and brand thinking
partnering closely with HULs brand and media teams as a trusted senior advisor.
This role is for someone who built their career in media planning got genuinely good at the craft and
then developed the strategic ambition to connect media decisions to business outcomes. You are
rigorous and data-driven but also a confident communicator who can lead a room. You are as
comfortable in a planning working session as you are presenting to senior client leadership.
Key Responsibilities
Category Strategy & Intelligence Lead the strategic intelligence agenda for your assigned
category - synthesising competitive media activity consumer behaviour cultural trends and
business dynamics into clear actionable strategic narratives for client and internal teams.
Client Partnership & Senior Stakeholder Engagement Build deep trusted relationships
with senior client stakeholders across brand and media. Drive strategic discussions that
connect media investment to brand equity and business outcomes - going beyond campaign
execution to category growth thinking.
Media Strategy Leadership Develop and own the media strategy for your category portfolio
- grounded in planning rigour informed by data and connected to the broader business
agenda. Ensure strategy translates consistently from brief to plan to outcome.
Competitive & Consumer Intelligence Maintain a current and nuanced understanding of the
competitive media landscape consumer media behaviour and emerging cultural trends.
Translate these into timely actionable recommendations that give the brand a strategic edge.
Data & Insights Build bespoke strategic analyses deep-dive studies and intelligence
frameworks using media data consumer research tools and secondary sources. Turn complex
data into clear points of view.
Thought Leadership & Collaboration Partner with Central planning data and activation
teams to ensure strategic intent is reflected at every stage of the media investment cycle.
Contribute to agency thought leadership and category best practice.
Reporting of the Role
This role reports to: Head - Strategy & Intelligence
3 Best Things About the Job:
Category depth with business breadth. You own one category completely - its media
landscape its competitive dynamics its consumer and cultural context. But you never lose
sight of the business. Everything connects back to growth.
Senior work from day one. This is a client-facing strategic leadership role. You will be in
senior conversations leading strategic recommendations and influencing how some of Indias
most iconic brands invest in media.
A strategy practice. You will be joining a team that is reimagining what media strategy
looks like - integrating AI data intelligence and cultural thinking into a practice that goes
well beyond traditional media planning.

In This Role Your Goals Will Be:
In 3 months: Develop deep working knowledge of your assigned category - brands
competitive landscape consumer context and media history. Build relationships with key
internal and client stakeholders. Begin owning deliverables and contributing meaningfully to
strategic discussions.
In 6 months: Independently lead strategic presentations and recommendations for your
category. Become the internal authority on category intelligence. Be proactively bringing
insights and opportunities to client teams rather than only responding to briefs.
In 12 months: Own the strategic agenda for your category. Lead major client reviews
independently. Have measurably elevated the quality and ambition of strategic thinking for
the portfolio. Be seen by clients as an indispensable strategic partner.
What Your Day Job Looks Like:
Monitoring competitive activity consumer signals and cultural trends to identify strategic
opportunities and risks for your category brands.
Building and presenting strategic analyses and recommendations for client brand and
planning reviews - connecting media thinking to business outcomes.
Working with planning and data teams to ensure category strategy is reflected accurately in
media plans and measurement frameworks.
Scanning secondary research social listening tools and consumer survey platforms to build
and update category intelligence.
Adding strategic nuances to CCBT MOC and AOP discussions - developing the category
point of view that shapes investment decisions.
Collaborating with Central strategy and intelligence teams to build category-specific
frameworks tools and best practices.