Manager Digital Marketing

The Opportunity: 

The Manager Digital Marketing will lead the development and execution of a social-first brand strategy shaping how the brand shows up across platforms communities and culture. This role partners with the Director to evolve the long-term brand vision with a primary focus on driving cultural relevance audience engagement and growth through social creator and digital ecosystems.

This individual will be responsible for translating brand strategy into best-in-class social and integrated campaigns ensuring the brand is not only present in culture but actively participating in it. They will bring deep expertise in social platforms creator partnerships and emerging digital behaviors with a strong ability to turn insights into content conversation and community.

The Manager will lead end-to-end social strategy and execution from identifying trends and defining narratives to activating campaigns and measuring impact. They will serve as a key point of contact for Mattels Inter Agency Team (IAT) while directly managing social influencer and creative agency partners to deliver breakthrough culturally resonant work.

A highly visible leader this individual galvanizes teams influences stakeholders and ensures alignment around a social-first audience-centric approach. They are both strategic and hands-on equally comfortable defining the vision and executing it in real time.

What Your Impact Will Be: 

Social & Brand Strategy Leadership

• Lead the development of a social-first brand strategy ensuring the brand shows up authentically and consistently across platforms
• Translate cultural trends social behaviors and creator/influencer dynamics into actionable content and campaign strategies
• Define the brands voice tone and storytelling approach across social channels
• Establish social and content guardrails to ensure consistency while enabling creative flexibility
• Partner with Toy Franchise and Studio teams to embed social thinking into product content and launch strategies from the start
• Act as the central connector across content product experiences and marketing to ensure social is integrated not additive

Social Activation & Execution

• Own and lead end-to-end social campaign development and execution from concept through launch and optimization
• Develop and execute always-on and tentpole social strategies including key cultural moments launches and partnerships
• Partner with Influencer team to shape creator and influencer strategy including identification briefing and relationship management
• Oversee the creation of platform-native content designed to drive engagement sharing and community participation
• Partner with creative and production teams to deliver high-quality social-first assets (short-form video trends reactive content etc.)
• Collaborate with regional teams to ensure global strategies translate effectively across markets

Performance & Optimization

• Define social KPIs (engagement reach sentiment creator performance conversion)
• Track analyze and optimize campaign performance in real time using insights to refine strategy
• Monitor brand health through social listening community engagement and cultural relevance
• Continuously identify opportunities to improve content effectiveness and platform performance

Qualifications :

What Were Looking For:

• 6 years of experience in marketing with a strong emphasis on social digital and influencer marketing.
• Proven track record of leading social strategy and executing high-impact culturally relevant campaigns.
• Deep expertise in social platforms (TikTok Facebook Instagram YouTube etc.) content trends and creator ecosystems.
• Experience building and scaling always-on content and community engagement strategies.
• Strong understanding of social analytics performance metrics and optimization techniques.
• Ability to translate insights into compelling platform-native creative ideas.
• Strategic thinker who can connect brand vision to day-to-day social execution.
• Hands-on mindset with the ability to own execution not just strategy.
• Strong leadership and cross-functional collaboration skills.
• Confident presenter with the ability to influence senior stakeholders.
• Highly proactive detail-oriented and performance-driven.
• Passion for culture entertainment and storytelling with a constant pulse on whats next.
• Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time