Job Title:Account Executive Business Development

Department:Business Development

Position Type:Permanent Full-Time

Hours:40 hours per week

Application Deadline:This position will remain open until filled.

What we offer:

• Flexible work arrangements
• Employee discounts on food and retail items and free parking
• Free entrance to the Park including to our many public special events
• Working in a beautiful park setting
• Generous paid time off including Vacation days Sick Time
• Comprehensive Benefits package includes Extended Health Care Dental Benefits Basic Life Insurance Accidental Death and Dismemberment Short-Term and Long-Term Disability and Employee and Family Assistant Program (EFAP)

Who We Are:

Heritage Park is Canadas largest living history museum and offers visitors a chance to experience life in Western Canada from the 1860s to the early 1950s. The park features historical buildings costumed interpreters working antiques and various exhibits that provide insight into the regions past.

Job Overview:

The Account Executive Business Development is responsible for the activation of Heritage Park as Calgarys most unique and memorable venue and production location.

This includes directly executing the organizations business development and outbound sales strategy driving revenue growth with a primary focus on catered events and venue-based experiences while maintaining and growing travel trade contributions including group experiences group sales and film production opportunities.

This role is both strategic and hands-on with direct accountability for prospecting pipeline development client acquisition and closing business. The position plays a critical role in building and managing a high-performing sales pipeline ensuring consistent conversion and sustainable revenue growth.

In addition to core revenue streams this role is responsible for the growth and promotion of Heritage Parks film location and production sales business positioning the Park as a premier destination for film television and digital media production.

The position requires a strong working knowledge of all Heritage Park business streams and plays a critical role in expanding market reach through strategic prospecting relationship building and community engagement. As a visible representative of the organization the Senior Account Executive fosters key partnerships and strengthens Heritage Parks presence within the corporate tourism and event sectors.

The ideal candidate is a results-driven sales leader who brings both strategic insight and hands-on expertise with the ability to guide and develop team members build high-performing pipelines and effectively position Heritage Park as a leading destination for unique events and production experiences.

Responsibilities:

Business Development and Revenue Growth

• Lead the development and execution of the organizations business development and outbound sales strategy across priority markets including corporate meetings conferences galas weddings community events tourism experiences and film production opportunities.
• Build develop and maintain a robust sales pipeline ensuring consistent prospecting activity strong conversion rates and measurable revenue growth.
• Own pipeline performance end-to-end including lead generation qualification proposal development negotiation and closing.
• Establish sales targets performance metrics and activity expectations for the portfolio; monitor results and implement adjustments to achieve or exceed goals.
• Provide leadership and direction to business development activities including prospecting strategy territory planning and client acquisition approaches.
• Guide consultative sales practices ensuring alignment between client needs and Heritage Parks venue offerings catering services and event experiences.
• Directly engage in high-value client interactions including meetings site tours presentations negotiations and key account development.
• Ensure consistent high-quality execution of outbound sales efforts including proactive prospecting lead generation qualification and conversion.
• Apply consultative sales practices ensuring alignment between client needs and Heritage Parks venue offerings catering services tourism experiences and production capabilities.
• Provide oversight and strategic direction to Travel Trade sales efforts ensuring alignment with overall business development objectives and supporting growth in group travel tourism partnerships and visitation.

Sales Leadership & Team Coordination

• Provide strategic leadership and coordination across business development tourism and group sales initiatives while actively contributing to individual sales targets and pipeline growth.
• Ensure alignment between individual sales activities and Heritage Parks broader revenue generation external sales and tourism strategies.
• Partner with team members in account development sales strategy execution and closing opportunities
• Collaborate with internal stakeholders to coordinate participation in industry events trade shows networking opportunities and targeted sales initiatives.
• Contribute to the development and continuous improvement of sales processes tools and best practices to strengthen overall business development performance.

Film & Production Sales Development

• Lead the development and growth of Heritage Parks film location and production sales business.
• Actively promote Heritage Park as a premier destination for film television and digital media production.
• Identify pursue and secure film and production opportunities through outbound sales and industry engagement.
• Build and maintain relationships with producers location managers studios and other industry professionals
• Facilitate the formal handoff of secured film projects to the Security & Film Operations Manager ensuring alignment with and adherence to the Film Business Operating Model.
• Maintain oversight of the film sales pipeline ensuring alignment with overall business development objectives and revenue growth.
• Position Heritage Park within the film industry to increase visibility reputation and long-term market presence.

Community and Market Engagement

• Serve as a senior ambassador for Heritage Park representing the organization at networking events tourism initiatives tradeshows and industry functions.
• Develop and sustain strategic relationships with corporate clients event planners community organizations tourism partners and key stakeholders.
• Identify and pursue partnership opportunities that enhance market presence and drive new revenue streams.
• Promote Heritage Park as a premier location for events tourism experiences and film production.
• Build relationships with industry experts including those within the film and media sector to increase Heritage Parks profile and presence.

Collaboration & Internal Alignment

• Foster cross-functional alignment across Business Development Event Planning Operations and Marketing to enable the successful sale and delivery of a seamless end-to-end client experience.
• Establish clear processes for the transition of confirmed business to internal teams ensuring consistency accuracy and accountability.
• Partner with Marketing and the Sales Manager to inform and align lead generation strategies campaign effectiveness and market positioning in support of outbound sales objectives.
• Maintain a comprehensive understanding of all business streams ensuring alignment between sales strategy and operational capacity.

• Minimum 57 years of progressive experience in business development sales or revenue generation preferably in events hospitality or tourism.
• Demonstrated success leading sales strategy pipeline development and achieving revenue targets.
• Experience in leading or mentoring team members or providing functional leadership within a sales environment.
• Strong strategic thinking with the ability to translate market insights into actionable plans.
• Advanced communication negotiation and stakeholder management skills.
• Proven ability to build relationships and represent an organization in external high-impact settings.
• Experience with CRM systems sales reporting and performance analytics.
• All successful candidates (over the age of 18) will be required to complete a Police Information Check as a condition of employment. A criminal record will not automatically disqualify an applicant; any information disclosed will be assessed confidentially on a case-by-case basis in accordance with Alberta human rights legislation considering relevance to the role and our commitment to equitable and inclusive hiring practices.
  
  

Special Clothing and Equipment:

• Business attire is required
• Appropriate costuming and safety equipment will be provided by Heritage Park when applicable

Special Working Conditions:

• Combination of officebased work onsite meetings and local travel
• Exposure to indoor and outdoor environments including weather extremes
• May be physically demanding; ability to lift items stand for extended periods and walk through the Park during event setup and takedown is required.

Hours of Work:

• The standard hours for this position are 40 hours per week;
• The schedule will generally be five consecutive days per week (Monday to Friday); and
• Occasional holiday evening and weekend work may be required
• Flexible hours may be required to accommodate client meetings or events

Please visit our careers page to see more job opportunities.