Senior Associate, Market Research & Insights

Division: Marketing

Referral Level: Level 1

Location: Winnipeg/Toronto

Reports to: Director Market Research

IGM Financial Inc. is a leading wealth and asset management company in Canada managing approximately$310billionin assetsas of December 31 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Mackenzie Investments founded in 1967 is a key part of IGMs business model serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.

At Mackenzie Investments You Can Build Your Career with Confidence.We are proud to be recognized as one of Canadas Top 100 Employers for the fourth consecutive yearand one of Canadas Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment.Experience the best of both worlds with our hybrid work environment where you spend three days a week in the office connecting collaborating and enjoying quality time with your amazing colleagues!Our Values: Be better;we strive for improvement in everything we do.Be accountable;we foster clarity and are empowered to act responsibly.Be a team;we are united to drive collective impact to achieve our goals.

Position Details

Senior Associate Market Research & Insights

Your research wont just sit in a report it will drive real business decisions and directly improve client experiences across IGM.

At IGM we champion data-driven fact-based decision-making. We are seeking a proactive detail-oriented Senior Associate to join our Market Research & Insights team.

In this role you will be the engine behind our research projects transforming raw feedback from clients and advisors into clear actionable stories that help our business partners drive meaningful experience improvements for our clients and advisors.

This is a hands-on role for a researcher who values the entire lifecycle pairing a passion for discovery with the accountability of ensuring feedback leads to better experiences.

What will you do

• Own survey design and execution in Qualtrics from programming through deployment and data collection ensuring technical accuracy and quality at every step.
• Transform complex data into compelling stories that drive executive action using both quantitative analysis and qualitative insights to uncover trends that matter.
• Drive actionable CX by routing critical client feedback to the right teams for immediate action ensuring we dont just measure the experience we actively improve it!
• Leverage a variety AI-powered tools to accelerate insights while maintaining quality through rigorous validation and adherence to IGMs data governance and ethical standards.
• Build real-time Qualtrics dashboards that give business partners instant access to key performance indicators (KPIs) and stakeholder sentiment making data accessible and actionable.
• Act as the technical go-to for Qualtrics providing troubleshooting best practices and platform administration as a Brand Administrator.
• Safeguard client and advisor data through rigorous adherence to privacy regulations and ethical research standards at every stage from sampling to data storage.

Expectations of the role:

• Operate with a high degree of independence ownership and an AI-first entrepreneurial mindset.
• Transform complex data into clear stakeholder-ready presentations that tell a compelling story.
• Move beyond reporting results connecting the dots across time data sources and market trends.
• Deliver high-quality work on schedule proactively communicate potential delays and propose solutions when challenges arise.
• Accurately capture and synthesize stakeholder feedback into actionable summaries and next steps.
• Demonstrate learning agility actively seek feedback and quickly apply guidance to continuously improve.
• Stay informed on market trends and industry developments to strengthen research narratives and provide relevant context.

What will you need to succeed

Required Qualifications:

• Education & Experience: Bachelors degree in Marketing Business Statistics or related field with 4 years of hands-on market research experience (from survey programming through to final reporting).
• Platform expertise: Demonstrated experience with Qualtrics or similar enterprise research platforms including survey programming logic configuration and dashboard creation.
• Data storytelling: Strong analytical skills with proven ability to translate complex data into clear actionable insights and executive-ready presentations.
• Collaboration & attention to detail: Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining accuracy and quality standards.
• Advanced technical skills: Proficiency with Microsoft Excel (advanced formulas pivot tables) and PowerPoint (data visualization executive presentations).

Preferred Qualifications:

• Voice of the Customer (VOC) experience: Understanding of how feedback programs work and how to move from insight to operational improvement.
• AI proficiency: Experience using AI-powered tools in research workflows with critical thinking skills to validate outputs and ensure accuracy.

Whats in it for you:

• See your impact in action: Your insights will directly shape experience improvements communications and strategic initiatives.
• Exposure across the business: Youll engage with a variety of stakeholders across a wide variety of levels and lines of business.
• Work with modern research technology: Access to enterprise Qualtrics XM platform and AI-powered tools. Youll also have opportunities to pilot emerging research technologies and shape our teams tech stack.
• Join a collaborative team culture: Work alongside a tight-knit research team that values curiosity continuous improvement and knowledge sharing.

The expected annual base salary range for this role is 65500 - 91000 which is determined based on skills knowledge and experience and geographic addition to base salary this role is eligible for annual short-term incentive health and well-being benefits retirement and savings plan paid time off and career development.

Benefits:

• COMPETITIVE COMPENSATION & RECOGNITION:competitive base salary performance-weightedbonus education/career support option to join Employee Share Purchase Plan with employer matchingcomponent.

• EMPLOYEE BENEFITS & INSURANCE:competitive health and dental coverage flexible plan for you and your family and short-term & long-term disability plans.

• RETIREMENT SAVINGS PROGRAMS:voluntaryGroup RRSP enrolment with employer matchingcomponent.

• WORK LIFE BALANCE:paid volunteer days competitive time off including 10 wellness days offWorkPerksdiscount program hybrid & flex work arrangements.

• INCLUSIVE CULTURE AND DIVERSITY:living our core values: Be a Team Be Accountable Be Better engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest identity or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates thatrepresentthe diversity present across Canada including racialized persons women Indigenous persons persons with disabilities 2SLGBTQIA community gender diverse and neurodiverse individuals as well as all who may contribute to the further diversification of ideas.

Mackenzie Investments is an accessible employer committed to providingbarrier-free recruitment experience.If you require accommodation or this information in an alternate format at any stage of the recruitment process please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply:Interested candidates are invited tosubmittheir resume and a cover letter detailing their qualifications and experience to Intelligence in Recruitment:As part of our Talent Acquisition process we may use artificial intelligence and automated tools to support activities such as candidate sourcing application review and interview scheduling.These tools support the recruitment process; all hiring decisions are made by people.

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

Please apply by May 8 2026.

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