Consumer Marketing Analyst

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at .

As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Job Sub Function:

Job Category:

All Job Posting Locations:

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology were developing the next generation of smarter less invasive more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments Ready to join a team thats reimagining how vision is improved Our Vision team solves the toughest health challenges. Help combine cutting-edge insights science technology and people to encourage eye care professionals and patients to proactively protect correct and enhance healthy sight for life. Our products and services address these needs from the pediatric to aging eye in a patients lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at are searching for the best talent for a Consumer Marketing Analyst based in Jacksonville Florida.

Purpose: We are seeking a Consumer Marketing Analyst. This role will serve as the central analytics partner across Media CRM Website Rewards/Loyalty and eCommerce helping the organization measure what matters connect marketing activity to business outcomes and optimize performance over time.

The consumer marketing analyst will be responsible for developing and maintaining executivelevel dashboards establishing and governing key performance indicators and translating complex data into clear actionable insights that influence strategy and investment decisions.

This role requires strong analytical rigor comfort working across multiple data sources and platforms and the ability to provide thought leadership on how marketing effectiveness should be measured and improved.

You will be responsible for:

Marketing Performance Measurement & Insights

• Develop own and continuously improve executive dashboards across Media CRM Website Rewards and eCommerce.
• Establish and standardize key performance indicators (KPIs) that link marketing activity to business outcomes (e.g. acquisition conversion retention efficiency).
• Connect leading and proxy metrics (e.g. engagement CPL journey completion) to downstream business results.
• Ensure data is timely accurate and trusted with clear definitions and consistent reporting standards.

Analytics Modeling & Optimization

• Analyze performance across multiple platforms and datasets to identify trends opportunities and areas for optimization.
• Build and maintain analytical models (e.g. performance tracking scenario analysis forecasting ROI views) to support decisionmaking.
• Evaluate marketing effectiveness across channels and initiatives providing factbased recommendations on where to scale optimize or reallocate investment.

Data Integration & Ways of Working

• Pull and synthesize data from multiple sources and tools (e.g. media platforms CRM systems web analytics rewards data spreadsheets).
• Collaborate crossfunctionally with Media CRM Digital Rewards Finance IT and agency partners to ensure data alignment and usability.
• Identify gaps in data tools or processes and help define solutions to improve measurement capability.

Executive Communication & Influence

• Present findings and recommendations in a way that informs strategic decisions and drives action.
• Be viewed as a thought partner to marketing leaders not just a data provider.

Qualifications:

• Minimum of a bachelors degree is required. MBA is preferred.
• Minimum of 3 years of progressive data and analytics experience is required.
• Strong experience in marketing performance analytics or business analytics roles.
• Demonstrated ability to build dashboards models and analytical frameworks that support executive decisionmaking.
• High proficiency working with large datasets spreadsheets and BI tools (e.g. Excel Tableau Power BI; CRM and media platforms a plus).
• Experience connecting marketing metrics to business outcomes (ROI efficiency growth).
• Strong analytical thinking paired with the ability to communicate insights clearly to nontechnical audiences.

The role is based in Jacksonville FL and will require approximately 10-15% domestic travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation please contact us via or contact AskGS to be directed to your accommodation resource.

#LI-VY1

#LI-Hybrid

Required Skills:

Preferred Skills: