Performance & Digital Marketing Manager
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
ENKO EDUCATION |
Performance & Digital Marketing Manager Multiple Countries Full Time Mid-Senior Level |
Contract Type: Permanent Team: Central Marketing Network of Schools |
Join Enko Education on our mission to unlock potential in Africa
Enko Education is an international school network with Africa at heart and the world in mind. We are building a network of African International Schools in 10 African countries offering an education accessible to more Africans that gives them the worlds best universities through innovative programmes leading to globally recognised qualifications.
Since 2014 Enko Education has helped thousands of students secure admission to top universities such as Yale College Sciences Po Ecole Polytechnique and the University of Toronto. Backed by leading development finance institutions we are on track to reach 20000 students by 2028.
We are looking for a sharp data-driven marketer who is equally at home strategising on digital acquisition and rolling up their sleeves to implement measure and optimise. You will own the full growth funnel from the first impression to a signed enrollment working across the central team and the network of schools orchestrating agencies and internal stakeholders to drive results.
Do you thrive at the intersection of data technology and marketing Do you have a strong bias for action and a passion for impact Then we want to hear from you.
Apply now and embark on a journey of transformation with Enko Education.
Your Impact
As Performance & Digital Marketing Manager you will be the engine behind Enkos digital acquisition and enrolment pipeline. You will work closely with Management school directors admissions teams and external agencies to build a marketing machine that scales across African markets.
Performance Marketing & Paid Acquisition
Strategy & Execution: Develop and own the paid media strategy across Google Ads Meta and YouTube for both the group and individual schools.
Agency Management: Brief and oversee external agencies or freelancers ensuring they are held accountable to strict performance targets and KPIs.
Conversion Optimization: Design and iterate on conversion funnels including landing pages lead capture forms and retargeting sequences through structured A/B testing.
ROI Tracking: Own and report on key metrics such as CAC ROAS and CPL to measure pipeline contribution.
Website & Digital Infrastructure
Digital Ecosystem: Own Enkos central and school websites focusing on UX page speed SEO and conversion rate optimization.
Martech Stack: Manage the CMS and audit our marketing technology stack to implement robust tracking and tools that improve performance without adding complexity
Growth & Demand Generation
Organic & Local Growth: Drive SEO/AIO strategies and develop local acquisition playbooks to empower individual campus teams.
Lead Nurturing: Design and automate workflows in Pipedrive to convert inquiries into booked admissions appointments.
Sales Alignment: Work closely with admissions teams to close the loop between marketing leads and enrolled students.
Analytics & Reporting
Single Source of Truth: Build and maintain dashboards tracking pipeline health and channel performance across all schools.
Insights: Deliver actionable weekly and monthly insights to school leadership to drive data-informed decisions
Your Profile
Experience: At least 5 years in performance or growth marketing ideally managing multi-site or multi-market digital acquisition.
Technical Mastery: Proven track record in running paid campaigns (Google/Meta) and a strong command of funnel optimization and A/B testing.
Toolbox: Hands-on experience with CMS (WordPress/Webflow) and marketing automation/CRM tools (Pipedrive is a plus).
Mindset: Data-driven autonomous and results-oriented with a strong bias for action.
Languages:Fluency in both English and French is mandatory.
(English version)
Equal Opportunities & Safer Recruitment
Enko Education is an equal opportunities employer committed to inclusivity diversity and valuing difference. Enko Education schools are committed to child safeguarding and promoting the welfare of students and young people and we expect all staff volunteers and third parties to share this commitment. Our safer recruitment practices aim to ensure that only individuals committed to child safeguarding join our schools. You can read our Safer Recruitment Statement here.
- Successful candidates must provide a police clearance (or equivalent) from every country where they have lived in the past 10 years before signing an employment contract.
- Reference checks with previous employers will also be conducted for each successful candidate.
About Enko Education
International education with Africa at heart and the world in mind.
Enko Education is a fast-growing network of 15 international schools in 10 African countries offering international education with Africa at heart and the world in mind. Our mission is to make high-quality international education accessible to more African learners and to guide them towards the worlds best universities through innovative programmes leading to globally recognised qualifications.
Since 2014 Enko Education has helped thousands of students secure admission to top universities such as Yale College Sciences Po École Polytechnique and the University of Toronto. Backed by leading development finance institutions and funds including Proparco I&P Adiwale BIO Invest Oiko Credit and Liquid Africa we are on track to reach 20000 students by 2028.
Learn more on our website.
(French version)
Égalité des chances & Recrutement sécurisé
Enko Education est un employeur qui respecte légalité des chances attaché à linclusion à la diversité et à la valorisation des différences. Les écoles Enko Education sengagent à protéger les enfants et à promouvoir le bien-être des élèves et des jeunes et attendent de lensemble du personnel des bénévoles et des tiers quils partagent cet engagement. Nos pratiques de recrutement sécurisé visent à garantir que seules les personnes partageant notre engagement rejoignent nos écoles. Vous pouvez consulter notre Déclaration sur le recrutement sécurisé ici.
- Les candidats retenus doivent fournir un extrait de casier judiciaire (ou équivalent) pour tous les pays dans lesquels ils ont vécu au cours des 10 dernières années avant de signer un contrat.
- Des vérifications de références seront effectuées auprès des employeurs précédents pour tout candidats retenu pour un rôle.
À propos dEnko Education
Une éducation internationale avec lAfrique au cœur et le monde en perspective.
Enko Education est un réseau en pleine croissance de 15 écoles internationales dans 10 pays dAfrique offrant une éducation internationale de qualité à un coût accessible. Notre mission est de faciliter laccès des apprenants africains aux meilleures universités du monde grâce à des programmes innovants menant à des diplômes mondialement reconnus.
Depuis 2014 nous avons accompagné des milliers délèves vers des universités de premier plan telles que Yale College Sciences Po lÉcole Polytechnique ou encore lUniversité de Toronto. Avec le soutien dinstitutions financières de développement et de fonds tels que Proparco I&P Adiwale BIO Invest Oiko Credit et Liquid Africa nous visons à scolariser 20 000 élèves dici 2028.
Pour en savoir plus visitez notre site internet.
Required Experience:
Manager
About Company
Enko Education is the largest International school network in Africa. Our ambition is embodied by our teams and reflected in all our schools.
