CRM & Loyalty Executive

• Plan and execute email marketing and loyalty campaigns (promotions reactivation lapsed customer recovery member-exclusive offers) across all channels.
• Set up test and deploy campaigns using CRM platforms (e.g. SAP Emarsys Salesforce or similar) including audience segmentation content scheduling and experimentation setup.
• Monitor and analyses campaign performance (open rate CTR conversion revenue unsubscribe etc.) and provide actionable insights.
• Conduct A/B and multivariate testing across subject lines creatives offers timing and segments to improve campaign effectiveness and build personalized automation flows.
• Work closely with Marketing E-commerce Retail and Commercial teams to design promotion mechanics that drive member acquisition retention and revenue growth.
• Identify and develop partnership opportunities that enhance the loyalty program including rewards benefits and co-marketing collaborations.
• Plan and execute member-focused activations and community initiatives with partners and brands.
• Collaborate with Data/Analytics teams to ensure accurate tracking reporting and data-driven decision making.
• Manage and coordinate with service providers and developers to maintain and enhance the loyalty portal ensuring content and campaigns are accurate and up to date.
• Troubleshoot and coordinate the resolution of any system or operational issues impacting CRM loyalty programmes or customer experience.
• Ensure proper handling of customer data in compliance with PDPA and internal data governance standards.

Qualifications :

• Bachelors degree in business Marketing or a related field
• 2 3 years experience in CRM loyalty programs or commercial / marketing support preferably within retail e-commerce or omnichannel environments with proficiency in CRM platforms (experience with SAP Emarsys is a strong plus).
• Solid understanding of CRM workflows automation EDM execution and campaign setup.
• Strong data-driven mindset with good analytical and reporting skills. Exposure to GA4 or BI tools (e.g. Power BI) as well as experience working with brand partnerships or voucher-based mechanics is a plus.
• Comfortable working with external partners with strong communication interpersonal skills attention to detail and the ability to manage multiple stakeholders proactively.

Additional Information :

An OPPORTUNITY like this at Frasers Group is for the FEARLESS!

The potential is massive the experience unrivalled. To be able to make the most of it you need to live and breathe our principles you will:                                        

THINK WITHOUT LIMITS and take the team with you!

BE RELEVANT to our people to partners and to the planet!

OWN IT and back yourself!

Remote Work :

No

Employment Type :

Full-time