Director, Experiential and Partnerships

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

1824 is UMGs in-house culture marketing and creative strategy team focused on the connection of artists and brands directly to fans through storytelling and experiences. Our offerings include content creation live streaming ideation PR creator partnerships fan experiences and social strategy.

How Youll CREATE

1824 is seeking a full-time Director to oversee UMGs relationships with partners who move culture across the country including local partners and universities. Candidate will be responsible for building and maintaining a large database of partners that influence culture to source unique collaborative opportunities for our artists. Candidate will lead a student staff to execute a high-volume of local fan events and experiences on and off campuses across the country. Candidate must be creative timely with deadlines and comfortable in a fast-paced work environment. Candidate must also possess excellent communication skills and be able to lead meetings and present marketing plans to our label and artist partners.

How Youll CREATE

• Serve as the the go-to liaison for all NYC-based labels and Business Units for 1824 services while serving all labels (LA Nashville NYC) with your specific offerings
• Lead NYC based office of 3 full-time and 25 local part-time representatives that identify opportunities for our artists to engage with fans via local partnerships including culture movers and universities
• Mentor train and coordinate projects with the 1824 part-time strategic partnership student representatives (25 nationwide)
• Oversee all production and logistics for local and college-focused events and experiences coordinated by the 1824 staff (venue scouting vendor negotiation staffing event management budget etc.)
• Oversee data capture strategy & recaps for all experiential events nationwide
• Support the NY Strategic Partnerships team with focus group and marketing strategy sessions with label partners artist management and part-time staff
• Review organize and/or log event footage into asset management system (Sony Ci)
• Oversee and maximize UMGs relationships with colleges and student organizations to find artist opportunities including speaking events performances and superfan activations
• Build and manage a database of college athletes and athletic programs to bring additional opportunities to our artists
• Actively participate in team and label meetings discussions and planning

Bring Your VIBE

Skills/Abilities:

• Experience with on-site event management (music or entertainment event experience preferred)
• Experience with high-volume project management and team leadership
• Highly creative and collaborative with excellent communication skills
• Experience with client/partner acquisition and retention
• Knowledge of regional music culture and marketing artists at a local level
• Experience with Adobe Creative Suite is a plus

Experience:

• 3 years at a label agency or similar setting entertainment industry experience preferred.

Education:

Bachelors Degree preferred.

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama Arizona Georgia Mississippi North Carolina South Carolina Tennessee and Utah.

Please note UMG is not enrolled in E-Verify in California and New York and cannot support employment of candidates whose employer must enroll in E-Verify for example candidates on STEM-OPT.

For more information please click on the following links.

E-Verify Participation Poster:English / Spanish

E-Verify Right to Work Poster:EnglishSpanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.