Director of Marketing & Communications

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profile Job Location:

Brookings, SD - USA

profile Yearly Salary: USD 85000 - 98000
Posted on: 5 hours ago
Vacancies: 1 Vacancy

Department:

Administration

Job Summary

TITLE: Director of Marketing & Communications
REPORTS TO: Chief Operating Officer
CLASSIFIED: Full Time Exempt
SALARY: $
based on qualifications and experience

MISSION: To inspire and enable all young people especially those who need us most to realize their full potential as productive responsible and caring citizens.

JOB SUMMARY: We are looking for a proactive detail-oriented and passionate Director of Marketing & Communications who is enthusiastic about our organizations mission and understands the importance this work has in driving change in our communities. The Director of Marketing & Communications (DMC) works directly with the Chief Development & Communications Officer in the implementation and design of the marketing and communications strategy including advertising branding program promotion campaigns and fundraising materials in order to expand awareness of all units of the Boys & Girls Club of the Northern Plains Inc. (Brookings Elkton Flandreau Vermillion and Yankton). This includes working with Resource Development team Club Unit Directors local advisory councils and board of directors to compose and communicate items that support current priority outcome-based programming as well as the continued mission-focused strategic growth of Boys & Girls Club of the Northern Plains.

MAJOR RESPONSIBILITIES:

Leadership:
  1. Actively participate and contribute to both Resource Development and Corporate team by providing vision and direction for Club through position
  2. Contribute to the planning and execution of the annual Resource Development and Marketing Plan including the organizations annual marketing and communications plan to drive engagement and philanthropy
  3. Lead in developing and evaluating various print digital and multimedia projects that align with the organizations mission and impact to promote its programs campaigns fundraising initiatives and special events
  4. Actively represent the organization including attendance at community events and membership in appropriate organizations as approved by their supervisor
  5. Lead the overall design vision and upkeep of the Boys & Girls Club website and social platforms
  6. Ensure brand compliance across all mediums including reviewing program content and facility marketing to ensure all materials comply with brand standards
  7. Provide guidance and supervision to the full-time Marketing & Design Coordinator and any additional marketing or design interns hired

Marketing/Public Relations:
  1. Serve as the lead writer and content creator for print publications external marketing materials and impact reports
  2. Design develop and distribute consistent themes messaging and branding throughout communication touch points
  3. Approve and/or design graphics posters or other materials to communicate details or promote Club programs
  4. Develop and produce all major publications including newsletters annual reports brochures sponsorship proposals event invitations videos flyers signs and other print support materials as required
  5. Grow media engagement by managing communications via radio newspaper and television and ensure the public receives timely accurate and appropriate information on Club happenings for each Unit
  6. Manage create and deliver all external mass email communications including monthly parent and donor newsletters donor/event information or emergency email information
  7. Create content upkeep manage and innovate use and activity of Club texting service website and social media platforms: Blog Facebook Twitter YouTube LinkedIn Pinterest etc.
  8. Collect and evaluate quantitative and qualitative data from website traffic digital ads social media and email campaigns
  9. Liaison between Club Unit Directors Chief Mission Delivery Officer and Resource Development team to work with Units to gather photos stories video and other content to promote Club programs lead youth membership recruitment efforts and donor stewardship
  10. Assist in the planning execution and participation of trade shows/job fairs/conferences to showcase and amplify messaging about the Club and its programs
  11. Coordinate and serve as the point of contact for third-party media vendors for large-scale projects

Resource Development
  1. Assist the Resource Development team in the design creation and delivery of engaging marketing materials or items needed for public relations stewardship development campaigns and other events or campaigns including direct mail pieces brochures newsletters etc.
  2. Collaborate with Resource Development team in overall Resource Development & Marketing Plan efforts including donor recognition and stewardship activities for targeted donor groups executing donor cultivation events and building strategies for engaging retaining and encouraging donors to give at higher levels
  3. Expand awareness engage the community and increase communication of the mission and need of the Club to current or potential donors through marketing and communication strategies
  4. Secure in-kind advertising and sponsorships for print radio television web and multimedia ad campaigns
  5. Develop and maintain relationships with Boys & Girls Club local advisory councils other organizations and partners in all BGCNP Units
  6. Support the BGCNP Culture of Philanthropy

Administrative
  1. Manage storage and organization of digital assets (photos videos logos digital and print signage etc.)
  2. Write and update acknowledgement letter templates annual appeal letters as needed
  3. Plan manage implement and support fundraising and special events as needed
  4. Knowledge of accessing pulling reports and managing donor database
  5. Additional projects assigned by supervisor

QUALIFICATIONS/SKILLS:
  1. Bachelor Degree in Marketing Communications Graphic Design Public Relations or related field from an accredited university and/or work experience managing nonprofit marketing/communications
  2. High level of written and verbal communication skills to speak with donors and other stakeholders across the organization including work with volunteers
  3. Working knowledge of Adobe Suite products excel outlook calendar and other Microsoft products
  4. Ability to take initiative prioritize duties and work independently while functioning as a member of a team in a fast paced forward-thinking work environment
  5. Detail driven and mission-focused approach to marketing and communications
  6. Good organizational and time management skills to help keep projects on track
  7. Knowledgeable in marketing and communication techniques for non-profits
  8. Knowledgeable in web and social media management
PHYSICAL REQUIREMENTS:
  • Must be of the mental and physical capacity to observe interact and communicate with youth staff volunteers parents etc. at the Club.
  • This position is considered to be safety-sensitive.

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain nor be interpreted as a comprehensive inventory of all duties responsibilities qualifications and objectives required of employees assigned to this job.

We are proud to be an Equal Opportunity Employer and a Drug-Free Workplace!

All qualified applicants are considered for positions without regard to race color religion sex national origin age marital status sexual orientation non-job-related disability or any other protected class.

The Boys & Girls Club of the Northern Plains provides reasonable accommodations to applicants and employees in compliance with local state and federal laws and regulations. Applicants requiring reasonable accommodation for any part of the application/hiring process should contact Human Resources to communicate their request for accommodation at .


Required Experience:

Director

TITLE: Director of Marketing & CommunicationsREPORTS TO: Chief Operating OfficerCLASSIFIED: Full Time ExemptSALARY: $based on qualifications and experienceMISSION: To inspire and enable all young people especially those who need us most to realize their full potential as productive responsible and c...
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To inspire and enable all young people, especially those who need us most, to realize their full potential as productive, responsible, and caring citizens.

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