Product Manager – Marketing

Job Title: Product Manager – Marketing

Location: Sector 132 Noida
Experience: Minimum 10 Years (FMCG Preferred)
Qualification: MBA – Marketing

Role Summary

We are looking for a dynamic Product Manager – Marketing to drive product strategy digital growth and new product development for our brand portfolio. The role focuses on end-to-end product lifecycle management with strong emphasis on digital marketing profitability and data-driven decision making.

Key Responsibilities

Product Management (Primary Focus)

• Develop product strategy including positioning pricing packaging and SKU management
• Drive end-to-end product lifecycle from concept to launch
• Identify growth opportunities and portfolio expansion strategies
• Ensure margin optimization and profitability tracking

Digital Marketing (High Focus)

• Plan and execute digital-first marketing strategies
• Manage performance marketing social media SEO/SEM and e-commerce visibility
• Monitor campaign performance (Google Analytics Meta Ads etc.) and optimize ROI
• Coordinate with agencies for content influencer and online campaigns

New Product Development (NPD)

• Lead product innovation from ideation to GTM execution
• Work closely with R&D for consumer-driven product development
• Plan and execute successful product launches

Market & Consumer Insights

• Conduct market research and competitor analysis
• Track category trends and recommend strategic improvements

Cross-functional Coordination

• Collaborate with Sales R&D and Finance teams
• Support regional sales performance with marketing inputs
• Manage marketing budgets with focus on digital ROI

Key Skills Required

• Strong Product Management & NPD experience
• Hands-on Digital & Performance Marketing expertise
• FMCG category understanding
• Analytical mindset with strong commercial acumen
• Excellent stakeholder management skills