Marketing Strategist (Marketing Specialist II)

Agency

Wildlife Resource Commission

Division

Wildlife Education

Job Classification Title

Marketing Specialist II (NS)

Position Number

Grade

NC15

About Us

The NC Wildlife Resources Commission (NCWRC) is the state government agency created to conserve and sustain the states fish and wildlife resources through research scientific management wise use and public input. The NCWRC is the regulatory agency responsible for the enforcement of North Carolinas fishing hunting trapping and boating laws. The agency has an operational budget of approximately $100 million and employs approximately 700 full-time staff and 100 seasonal temporary staff across the state including wildlife and fisheries biologists and technicians wildlife law enforcement officers wildlife educators communication specialists and customer service information technology and administrative professionals. The NCWRC Mission is to conserve North Carolinas wildlife resources and their habitats and provide programs and opportunities that allow hunters anglers boaters and other outdoor enthusiasts to enjoy wildlife-associated recreation.

Description of Work

The North Carolina Wildlife Resources Commission is accepting applications for a Marketing Strategist (Marketing Specialist II) for the Office of Communications Marketing and Digital Engagement (CMDE).

The NC Wildlife Resources Commissions Office of Communications Marketing and Digital Engagement (CMDE) engages North Carolinas citizens and visitors in understanding their connections to the states natural resources particularly its wildlife resources and to the Wildlife Resources Commission. The primary function of the Office of CMDE is to impart messaging designed to facilitate the conservation of the states natural and wildlife resources their habitats and the environment humans share with these resources. The office is directly responsible for all agencys communications and marketing efforts. The office comprises five branches: Communications Marketing Digital Engagement Design and Publications.

The primary purpose of this Marketing Strategist (Marketing Specialist II) position is to manage and implement all WRC marketing campaigns (traditional and digital). This position will:
Oversee development of marketing campaigns from inception to launch
Implement and manage non-revenue generating campaigns in support of staff outreach
Report trends and analytics from marketing data
Manage the marketing calendar and tracking
Provide direct support to the Marketing Administrator
Supervise direct and mentor the Marketing Coordinator

The schedule associated with this position is Monday-Friday; 8:00am 5:00pm schedule which is 40 hours per week. This position also allows for a 1-day a week telework schedule. This position will be based out of our Wildlife Resources Commission Headquarters building in Raleigh NC (Wake County).

Knowledge Skills and Abilities/Management Preferences

Education and Experience must be included in the candidate profile to receive consideration during the selection and salary administration processes.

• Experience in developing marketing strategies for a variety of campaigns
• Experience in leading and managing multiple marketing strategies
• Experience in applying data analytics to effectively manage and improve marketing campaigns
• Experience with email marketing
• Experience with Google analytics or similar data analytics tool

Special Qualifications/Requirements:

• Valid NC Drivers License within 90 days of employment

RECRUITMENT RANGE: $ 55221 - $ 75930

Minimum Education and Experience

Some state job postings say you can qualify by an equivalent combination of education and experience. If that language appears below then you may qualify through EITHER years of education OR years of directly related experience OR a combination of both. See the Education and Experience Equivalency Guide for details.

Classification Specs NC Office of Human Resources

Bachelors degree in marketing business administration crop science animal science horticulture home economics or related area of assignment from an appropriately accredited institution and three years of experience in the related field;

OR

an equivalent combination of education and experience.

SUPPLEMENTAL and CONTACT INFORMATION:

All applicants applying for employment opportunities must create and submit a comprehensive candidate profile using State of North Carolina Careers for the State of North Carolina. All Required Education and Experience must be included in the candidate profile to receive consideration during the selection and salary administration processes.

*The North Carolina Wildlife Resources Commission is an Equal Employment Opportunity Employer*
The North Carolina Wildlife Resources Commission (NCWRC) is committed to maintaining a culture of equity diversity and inclusion. NCWRC strives to ensure that all employment practices are implemented in a manner that is equitable to all applicants and employees.

Applicants requesting and receiving an accommodation under the Americans with Disabilities Act (ADA) are eligible to submit paper applications via mail or by fax reference the contact information below. All applicants should indicate the position number and job title in the section Jobs Applied For.

Applicants seeking Veterans Preference must attach a DD 214 Form Certificate of Release or Discharge from Active Duty along with your application.

Applicants seeking National Guard Preference (to include North Carolina Army National Guard & North Carolina Air National Guard) must attach a copy of the NGB 23A (RPAS) or a copy of the DD256 or NGB 22 along with your application.

*Degrees must be received from institutions appropriately accredited by the U.S. Department of Education*
If you have started a college degree program but have not completed it please document the number of Semester CREDIT HOURS you have completed in the Education section of your application

*State Employee Benefits*
We value our employees and offer a wide variety of competitive and family-friendly benefits. Learn more about employee resources safety health and wellness information leave options employee discounts and more by visiting the NC OSHR website.NC OSHR: Benefits

*Employment Eligibility*
It is the policy of the State of North Carolina and the Office of State Human Resources (OSHR) that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment. We participate in E-Verify (Employment Eligibility Verification System).

*For More Information*
For more information about the North Carolina Wildlife Resources Commission visit the WRC website. Home Page NC Wildlife

CONTACT INFORMATION:
NC Wildlife Resources Commission
Human Resources Office
Phone:
Fax:

EEO Statement

The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination harassment or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy childbirth or related medical conditions; and for religious beliefs observances and practices.

Recruiter:

Monique Napper Bloomfield

Recruiter Email: