Media Specialist

About Home Genius Exteriors

Home Genius Exteriors has experienced rapid growth expanding from $3M to over $200M in just five years. As we continue scaling toward becoming a nationwide company by 2030 we are looking for driven individuals who want to grow with us.

Our mission is to provide A Different Experience to both our customers and our employees. We foster a high-energy growth-focused environment built on training development and opportunity. At HGE youre not just joining a home remodeling company - youre building a career with a company developing future leaders.

About the Role

Were looking for a data-driven Social Media Advertising Specialist to own and scale our paid social campaigns across Facebook Instagram and other platforms. This is a high-impact role where youll work closely with marketing leadership to drive qualified leads manage ad spend and continuously optimize performance.

What Youll Do

• Build launch and optimize paid campaigns across Meta Google and other performance channels owning the full lifecycle from audience strategy to creative testing to budget pacing.
• Monitor key performance metrics (CPL CPQ set rate demo rate COM%) and adjust campaigns proactively to hit efficiency and volume targets.
• Run structured A/B tests on audiences creatives offers and landing pages and turn what you learn into scalable wins across markets and divisions.
• Work closely with creative content and dev teams to brief test and refresh ad creative before fatigue kicks in.
• Maintain reporting dashboards and deliver clear weekly and monthly performance recaps to marketing and executive leadership.
• Help maintain attribution integrity across the funnel UTMs hidden form fields CRM handoffs (HubSpot) and lead-quality tracking from ad click to booked job.
• Use AI tools and automation to accelerate creative production reporting and campaign analysis we expect everyone on this team to be AI-forward.
• Coordinate with the call center and sales operations to close the loop between ad performance and downstream revenue.
• Stay sharp on platform changes algorithm updates and emerging paid opportunities and bring new ideas to the table without being asked.

What Were Looking For

• 3 years of hands-on experience managing paid digital campaigns Meta Google or both. Home services home improvement or other high-ticket B2C experience is a strong plus.
• Comfortable in Ads Manager and Google Ads at a tactical level: campaign structure audience setup pixel/conversion tracking troubleshooting.
• Strong analytical instincts. You read data draw conclusions and turn insights into action without needing someone to interpret the numbers for you.
• Comfortable managing meaningful ad budgets ($25K$100K/month) with accountability for ROI.
• Fluent with AI tools (Claude ChatGPT etc.) and actively using them in your workflow for analysis creative ideation copywriting reporting or automation.
• Familiar with CRM platforms (HubSpot a plus) and how paid performance connects to downstream pipeline metrics.
• Solid creative judgment you dont need to design but you know what stops the scroll and whats gone stale.
• Clear communicator. You can summarize campaign performance for non-marketing stakeholders without dumbing it down or burying the lead.
• Self-starter mindset. You see what needs to happen and you do it or you flag it before it becomes a problem.

Nice to Have:

• Experience with multi-region or multi-location advertising at scale.
• Working knowledge of GA4 Looker Studio or similar reporting/BI tools.
• Comfort with light scripting no-code automation (Zapier/Make/n8n) or marketing tech implementation.
• Background in growth marketing RevOps or marketing analytics.

Why Join Us

• Fast-growing company with strong upward mobility
• $60000 $80000 base salary (depending on experience)
• Bonus opportunities based on performance
• High-impact role with visibility to leadership
• Opportunity to help scale a national brand
• Collaborative fast-paced and growth-oriented environment

If youre someone who thrives in a performance-driven environment and wants to make a direct impact on business growth wed love to connect.