Marketing Analytics Specialist

The Marketing Analytics Specialist role is a key position reporting into the Marketing Analytics team. This role supports marketing analytics that lead to informed business decisions and achievement of our clients strategic marketing objectives. This position will work to support revenue growth and innovation through our Marketing Mix Modeling (MMM) efforts and other new analytics solutions that connect pre and post-sale data and analytics. This role will be responsible for supporting Marketing Mix Modeling (MMM) and to help in developing new analytics solutions. The goal is to provide a closed-loop prescriptive offering by connecting pre and post-sale data and analytics. 

Which include:

• Developing custom MMM and planning models for clients.

• Extracting key insights from the models.

• Tying model predictions to post-campaign measurement for comprehensive storytelling.

• Integrating these insights into the media proposal strategy.

This position requires collaboration with various teams including marketing strategy media solutions operations data science and marketing science. Our ideal candidate is someone who enjoys problem solving and working in a fast-paced ever-changing environment.

Responsibilities:

Work is typically performed under minimal daily supervision receiving guidance from manager/supervisor about the work that needs to be completed. Our candidate will be able to exercise a high level of discretion and latitude in completing tasks.

• Collaborate with internal stakeholders on client opportunities and provide recommendations leveraging our Marketing Mix Modeling (MMM) planning module for strategic data driven media proposal creation

• Assist in the development execution and analysis of MMM to measure the impact of media investments across channels.

• Interpret MMM results to identify optimal media allocations efficiency improvements and budget recommendations.

• Collaborate with the Marketing Analytics Program Director to refine modeling analysis and incorporate emerging data sources.

• Create basic MMM dashboards data visualizations and reports to communicate findings.

• Assist in preparing materials that contribute to external presentations or client meetings.

• Create compelling data-driven narratives that help stakeholders understand marketing effectiveness ROI and future investment strategies.

• Translate complex analytics into clear actionable insights for client teams.

• Identify opportunities to optimize media spend channel mix and campaign effectiveness based on model outputs.

• Work cross-functionally with Marketing Science Insights and Strategy Targeting Client Success and Sales teams to align analytical findings with client campaign goals.

Qualifications :

• 4 Year / Bachelors Degree in a related field. 
•  2  years of experience in marketing analytics account management/strategy or media measurement with a strong focus on Marketing Mix Modeling and campaign performance analysis.
• Experience with data visualization tools and presentation tools (Tableau Power BI PowerPoint Excel).
• Ability to communicate complex analytical findings to non-technical stakeholders.
• Understanding of basic statistics and marketing performance metrics.
• Strong attention to detail organization and eagerness to learn.
• Able to communicate analytical findings clearly to peers or business teams.
• Strong understanding of various media strategies and how they interact with one another
• Strong presentation skills.

Why Join Us

• Opportunity to shape data-driven marketing strategy at a high-impact level.

• Work with cutting-edge analytics tools and methodologies.

• Collaborate with top-tier marketing data science and media strategy teams.

• Competitive salary benefits and career growth opportunities.

Additional Information :

RRDs current salary range for this role is $64000 to $98400 / year. The salary range may be adjusted based on the applicable geographic location of the hired employee and the range may change in the future. At RRD it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon but not limited to education skills experience proficiency performance shift and location. Depending on the role in addition to base salary the total compensation package may also include participation in a bonus commission or incentive program. RRDs benefit offerings include medical dental and vision coverage paid time off disability insurance 401(k) with company match life insurance and other voluntary supplemental insurance coverages plus parental leave adoption assistance tuition assistance and employer/partner discounts.

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All employment offers are contingent upon the successful completion of both a pre-employment background and drug screen.

RRD is an Equal Opportunity Employer including disability/veterans

Remote Work :

Yes

Employment Type :

Full-time