Associate Marketing Manager- Consumer Brands

Purpose Statement

As an Associate Marketing Manager in our Consumer Brands Division you will be contributing to the management of one or more of our brands. This role includes being a key participant in marketing activities including the development and launch of new products building and updating brand reviews and customer presentations forecasting analyzing market performance data P&L management SKU rationalization project management and the development and execution of marketing plans. You will also interface with and often lead cross-functional teams (Sales R&D Finance Trade Management Regulatory and Packaging etc.) on brand initiatives and participate on a cross-divisional Product Category Team.

This professional will have to live near our world headquartes in Buffalo NY or our office in Saint Simons GA since a hybrid work schedule is required

Key Accountabilities and Outcomes

Marketing Management

Assist marketing leadership in planning and executing marketing plans for category/segment within the Division and the associated budget through:

• Understanding brand equity and competitive advantage
• Managing brand positioning
• Packaging development and project management
• Advertising promotion and public relations -Shopper marketing (consumption promotion merchandising development)
• Evaluating results of marketing programs and making recommendations

Market Knowledge

• Anticipate identify and analyze consumer and market trends and opportunities to maximize Richs competitive position.
• Develop a keen understanding of the Competition Customers and Consumers; as well as a complete understanding of the brand and individual SKU performance in the market. This includes analysis of multiple data sources. Key activities include:
• Data analysis to understand brand/SKU results and trends competitive performance and consumption trends
• Turn data into actionable insights to improve brand performance
• Sales and customer interaction to understand customer needs and opportunities
• Sourcing and sharing competitive intelligence
• Recommend and work with the Consumer Insights Manager to conduct needed marketing research

Product Management

Partnering with marketing leadership assist in the development maintenance and overall management of the Richs portfolio to maximize sales and profit potential including:

• Renovation of existing products
• Launch of new products and line extensions
• Forecasting
• SKU rationalization
• Pricing review and recommendations

P&L Management

Understand the brand and any assigned product line P&Ls and complete analyses as required including:

• Review of monthly product customer and category P&Ls to manage financial return of the category/brand
• Analyze financial impact of new products and product improvements
• Participate in brand reviews with division leadership

Strategic and Process Acumen

Partnering with Marketing leadership participate in the development of category and brand strategies and plans including:

• Assist in development of the strategic plan and annual operating plan for the category
• Prepare for and participate in annual Joint Sales & Marketing planning process
• Participate in the development of the annual marketing plan for the brand

Knowledge Skills and Experience

• Bachelors degree in marketing or related field required Masters preferred.
• Minimum 2 years of experience in a marketing role.
• Demonstrated financial skills to include basic analysis. Budget and P&L management a plus.
• Solid communication skills to include verbal and written capabilities; strong presentation ability.
• Experience in the food industry a plus.
• Demonstrated leadership taking initiative and delivering results.
• Ability to lead and facilitate key customer interactions.
• Demonstrated success in managing and directing change.
• Strong PC proficiency to include Microsoft Office Word Excel PowerPoint.
• Light travel as needed

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