Executive, Activation

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1464 - Executive Activation

Reporting into:Associate Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit .

About WPP Media Solutions - A Leading WPP Media Brand

Our proprietary opt-in media solutions give clients access to unique advantages andcutting-edgecapabilities. Through a single point of access to addressable mediawevebuilt on premium inventory andleverageduniversal customer signals.

We enable cross-channel storytelling cross-platform AI optimization and robust business impact measurement to maximize campaign effectiveness.

Role Summary and Impact

The Activation Executive is pivotal in ensuring the successful setup and ongoing management of campaigns. This role involves supporting a team of activation specialists in executing our commitment to clients. The Activation Executive gathers and provides crucial information for decision-making on performance and optimisations whileacquiringessential digital knowledge.

ReportingintoanActivationAssociateDirector the Activation Executive gains practical experience with various activation platforms within our solution portfolio. Collaborating with managersSeniormanagersassociate directors and offshore activation specialists they strive to deliver top-tier campaigns and results for our clients.

Skills and Experience

At WPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Key Responsibilities:

ActivationExcellenceand campaign delivery

• Develop campaign activationexpertisethrough supporting end-to-end campaign management for clients.

• Execute daily activation tasks to achieve client outcomes across all accounts managed by your team.

• Supportwithcampaign lifecycleincludingsetup reporting analysis optimisation and troubleshooting.

• Deepenknowledgeinto the clients business and KPIs toassistinimplementation oftest and learn plans.

• Collaborate withourPlanningteamsto provide targeting recommendations and forecast availability for client briefs.

• Handle multipletasksandworkstreamssimultaneously ensuring adherence to best practices.

• Offer operational troubleshooting and technical support escalatingissuesas necessary.

• Expand your knowledge of theMedia Solutionsproduct suite and the role of data AI and analytics in enhancing campaign performance.

• Stay abreast of programmatic landscape developments industry trends platforms and technology partners.

Reporting and Analytics

• Conduct daily in-flight performance checks toidentifyany issues or areas for improvement.

• Generate optimisation and performance reports as needed.

• Utilise available dashboards to maximise campaign results.

• Recommend optimisations to achieve campaign goals.

• Support discrepancy investigation and resolution

• Understand the basics of margin monetisation and billing processes.

• Aid in producing and delivering post-campaign analysis and reports.

Processes and operational efficiencies:

• Understand and implement best practices for quality efficiency and accuracy throughout the campaign lifecycle.

• Utilise existing automation tools effectively in campaigns.

• Follow activation controls best practices and quality assurances.

• Collaborate with the offshore team.

• Maintain due diligence for operational tasks including Salesforce and supplier reconciliation.

• Engage with the activation community to refine processes as products and technology advance.

Requirements/

• Eager toacquirenew skills with a keen interest inAdtechnology.

• Team player with strong collaborative spirit.

• Proficient in Excel with analytical capabilities; ready to master key business systems.

• Apassion for marketing advertising and media.

• Curious about internet functionality online advertising industry and its evolving trends and technologies.

• Experience with technical/digital platforms with DSP experienceadvantageous.

• Outstanding communication skills with a knack for building effective relationships.

• Independent initiator open to seekingassistanceand suggestingnew ideas.

• Detail-oriented with the ability to juggle various clients and tasks effectively.

• Highly organised with exceptional time-management and prioritisation skills.

• Solution-focused able to perform well under time constraints.

• Competent in managing expectations and fostering strong colleague relationships.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

(Please note this is a UK based role and requires individuals to have the right to work in this location).

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